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GRENADA / AGRICULTURAL EXPORTS
STORY: GRENADA / AGRICULTURAL EXPORTS
TRT: 3.17
SOURCE: IFAD
RESTRICTIONS: NONE
LANGUAGE ENGLISH / NATS
DATELINE: AUGUST 2014, ST GEORGE’S, GRENADA
1. Wide shot, St George’s harbor
2. Wide shot, beach
3. Med shot, waterfall
4. Med shot, monkey
5. Med shot, bushes with flowers
6. Med shot, fruit on tree
7. Close up, mangoes and avocado sold on street
8. Wide shot, mangoes and avocado sold on street
9. Wide shot, people on street
10. Med shot, woman standing on road
11. Wide shot, young people walking on street
12. Aerial shot, with wind blowing
13. Med shot, trees blowing in wind
14. Wide shot, boat in water
15. Wide shot, houses on water
16. Wide shot, people walking along waterfront
17. Wide shot, young man working on vegetable plot
18. Close up, plants blowing in the wind
19. SOUNDBITE (English) Byron Campbell, Manager, Market Access and Rural Development Programme:
“We’re talking about before Ivan our agricultural export being over $100 million, now we’re way, way below this amount, you know, not even fifty per cent of it.”
20. Med shot, men putting fodder in buckets
21. Wide shot, men breaking up fodder
22. Med shot, goat eating fodder
23. Med shot, goats eating fodder
24. Wide shot, women selling vegetables on street
25. Med shot, woman selling vegetables on street
26. Med shot, woman selling vegetables on street
27. Close up woman selling vegetables, putting beans in bag
28. Med shot, Byron Campbell walking through market
29. Wide shot, Byron Campbell walking through market
30. Med shot, home-made agricultural products on table in market
31. Med shot, packaged pollen grains on table in market
32. SOUNDBITE (English) Byron Campbell, Manager, Market Access and Rural Development Programme:
“Look at your natural resources. Look at what you have, because invariably we are finding that there are local resources that we can adopt, turn around and use for our own development.”
33. Wide shot, Celia Houston picking cherries
34. Close up, cherries in bucket
35. Med shot, Celia Houston picking cherries
36. Med shot, Celia’s daughter weeding
37. Med shot, Celia’s son getting pollen from bees
38. Close up Celia’s daughter in maize field
39. Med shot, Celia collecting moringa herb
40. Close up Celia collecting moringa
41. Close up, moringa on tree
42. Wide shot, Celia putting moringa out to dry
43. SOUNDBITE (English) Celia Houston, Farmer:
“We put our all into it because college bills to pay, high school to take care of, utility bills to take care of. It’s a lot.”
44. SOUNDBITE (English) Byron Campbell, Manager, Market Access and Rural Development Programme:
“I call her the moringa lady. She has researched this on her own and come up with all these creative ways of packaging.”
45. Wide shot, Celia selling products at market
46. Close up, moringa in packaging
47. Close up, different moringa packaging
48. Close up, label of moringa powder on packaging
49. Close up, Celia handing packaged moringa to customer
50. Wide shot, Celia talking to customers
51. Wide shot, Celia and others in marketing training workshop
52. Med shot, trainer talking to Celia
53. Wide shot, trainer talking to participants
54. Med shot, Celia and other woman listening to trainer
55. Close up, moringa in Celia’s hand
56. SOUNDBITE (English) Celia Houston, Farmer:
“I'm a living testimony for moringa. So I am looking forward to where I could get a market outside.”
57. Wide shot, workshop participants listening to Celia
58. Close up, Celia presenting her pitch at workshop
59. Wide shot, participants writing notes
60. Close up, participants writing notes
61. Close up, Celia writing
62. SOUNDBITE (English) Paulo Silveri, Grenada Country Programme Manager, IFAD:
“The idea is to invest in quality and to let the world know about these products so that they can reach everywhere and the production and agricultural production can be expanded.”
63. Wide shot, woman presenting pitch at workshop
64. Med shot, woman presenting pitch at workshop
65. Med shot, man at workshop writing notes
66. Close up, writing notes
67. Med shot, woman listening to presentation at workshop
68. Wide shot, presentation at workshop
69. Med shot, Celia applauding
This is the Caribbean island Grenada. Its scenery is breathtaking. Its hillsides lush with flowers and fruit. But it's not all a tropical paradise. Unemployment here is more than 30 per cent and youth migration out the country is high. On top of this, the island is right in the path of hurricanes.
There's little evidence now of Hurricane Ivan that destroyed ninety per cent of the island a decade ago, but agricultural production is still half of what it used to be.
SOUNDBITE (English) Byron Campbell, Manager, Market Access and Rural Development Programme:
“We’re talking about before Ivan our agricultural export being over $100 million, now we’re way, way below this amount, you know, not even fifty per cent of it.”
But now Byron Campbell is managing a new project that aims to change this. With funding from the UN's International Fund for Agricultural Development, or IFAD, Byron and his team are working to restore agriculture’s place in the economy. To do this, they have to help farmers to access markets beyond their borders. And the key, says Byron, is for farmers to make better use of what they have.
SOUNDBITE (English) Byron Campbell, Manager, Market Access and Rural Development Programme:
“Look at your natural resources. Look at what you have, because invariably we are finding that there are local resources that we can adopt, turn around and use for our own development.”
One farmer who has started doing just this, is Celia Houston. Her family farms everything they can – from cherries, to bees, to corn. But they have always struggled to earn a living. But when Celia became sick a few years ago, she stumbled on a new opportunity. She was cured by a nutritious herb called moringa and was inspired to produce it herself.
SOUNDBITE (English) Celia Houston, Farmer:
“We put our all into it because college bills to pay, high school to take care of, utility bills to take care of. It’s a lot.”
SOUNDBITE (English) Byron Campbell, Manager, Market Access and Rural Development Programme:
“I call her the moringa lady. She has researched this on her own and come up with all these creative ways of packaging.”
But Celia could only go so far on her own. She has her product but she doesn't know how to sell it. And this is where Byron and his team come in. They are teaching farmers like Celia not only how to transform their ideas into viable businesses but how to market and pitch them.
Natural sound workshop leader
You take the thing you are most confident about, and you start there.
SOUNDBITE (English) Celia Houston, Farmer:
“I'm a living testimony for moringa. So I am looking forward to where I could get a market outside.”
And Byron and his team will help Celia to access these outside markets by providing financial support. According to the funding organisation IFAD, this is the best way to get Grenada's agricultural products back on the global map.
SOUNDBITE (English) Paulo Silveri, Grenada Country Programme Manager, IFAD:
“The idea is to invest in quality and to let the world know about these products so that they can reach everywhere and the production and agricultural production can be expanded.”
And to ensure that this agricultural expansion take place, over the next three years, the project aims to invest in more than 12 thousand farmers like Celia, helping them to turn their small scale farming into viable businesses.
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