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NY / DAVID BECKHAM CHILD PROTECTION
STORY: NY / DAVID BECKHAM CHILD PROTECTION
TRT: 02:23
SOURCE: UNIFEED / UNICEF
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / NATS
DATELINE: 02 DECEMBER. NEW YORK CITY
1. Med shot, UNICEF’s Chief of Child Protection Cornelius Williams at his desk
2. Close up, Williams typing on keyboard
3. SOUNDBITE (English) Cornelius Williams, Global Chief of Child Protection, UNICEF:
“Every five minutes a child dies because of violence. That’s coming from the WHO global health estimate. But that’s not the only issue. It has long term life effects, mental and physical. It also has a lot of emotional effect on children. It affects their learning; it affects the health outcome of children as well.”
4. Close up, UNICEF logo
5. SOUNDBITE (English) Cornelius Williams, Global Chief of Child Protection, UNICEF:
“Violence does not only affect the child. It also affects the society. It’s not only about the child, it also has a cost in the society, and it has a cost on the group development, the GDPs of these countries as well.”
6. Close up, UNICEF logo
7. SOUNDBITE (English) Cornelius Williams, Global Chief of Child Protection, UNICEF:
“David Beckham is going to shine a light on violence. There is a lot of violence happening to millions of children and David Beckham would ensure that actually children, the population, I mean the masses around the world gets to understand the types of violence these children are suffering from; emotional, sexual, physical; violence.”
UNICEF – RECENT
8. Various shots, David Beckham PSA
A powerful new film featuring UNICEF Goodwill Ambassador David Beckham was released today (5 Dec) to illustrate the brutal reality that physical and psychological abuse can mark children forever.
The tragic consequences of violence affect all aspects of a child’s life and can be passed down from one generation to the next. Violence against children carries serious costs to all societies in every region of the world.
UNICEF’s Chief of Child Protection Cornelius Williams noted that according to the World Health Organization’s (WHO) global health estimate, “every five minutes a child dies because of violence.”
But Williams stressed that “that’s not the only issue. It has long term life effects, mental and physical. It also has a lot of emotional effect on children. It affects their learning; it affects the health outcome of children as well.”
The UNICEF official said “violence does not only affect the child. It also affects the society. It’s not only about the child, it also has a cost in the society, and it has a cost on the group development, the GDPs of these countries as well.”
Violence is not inevitable. UNICEF points to seven proven strategies that can help end violence against children. These include strengthening attitudes that support non-violence; enforcing laws; creating safe environments for children; supporting parents and caregivers; increasing family incomes to reduce poverty; strengthening social services and equipping children with life-skills.
David Beckham and UNICEF are urging people to share the new film on social media platforms.
Williams said “David Beckham is going to shine a light on violence. There is a lot of violence happening to millions of children and David Beckham would ensure that actually children, the population, I mean the masses around the world gets to understand the types of violence these children are suffering from; emotional, sexual, physical; violence.”
During the new 60-second UNICEF film, scenes of violence against children appear as animated tattoos on David Beckham’s body. While Beckham’s own tattoos were marks chosen to represent happy or important memories, millions of children bear marks they have not chosen: the long-lasting scars of violence and abuse.
The animations in the film depict all too common forms of violence that boys and girls endure in spaces where they should be safe – their homes, schools, online and in their communities.
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