IOC / COCA COLA MENGNIU

The International Olympic Committee (IOC), The Coca-Cola Company and China Mengniu Dairy Company Ltd announced that they have signed the first-ever Joint TOP (The Olympic Partner Programme) partnership agreement. IOC

• Categories: News & Features / News Stories / Unifeed
• Video Length: 00:03:41
• Production Date: 24 June 2019
• Asset Language: English
• Corporate Name: INTERNATIONAL OLYMPIC COMMITTEE - IOC
• Subject Topical: OLYMPIC GAMES; PARTNERSHIP
• Geographic Subject: UNITED STATES
• MAMS Id: 2412452
• Parent Id: 2412452
• Alternate Title: unifeed190624e

Description

STORY: IOC / COCA COLA MENGNIU
TRT: 3:41
SOURCE: IOC
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / NATS

DATELINE: 24 JUNE 2019, LAUSANNE, SWITZERLAND

Shotlist

1. Wide shot, IOC President Thomas Bach signs agreement with Coca-Cola Company CEO & Chairman James Quincey and Jeffrey Lu, CEO and Executive Director of Mengniu
2. SOUNDBITE (English) Thomas Bach, IOC President:
“It is with delight that I announce the global worldwide Olympic partnership with Coca-Cola and Mengniu from 2021 to 2032.”
3. Various shots, IOC President Thomas Bach signs agreement with Coca-Cola Company CEO & Chairman James Quincey and Jeffrey Lu, CEO and Executive Director of Mengniu
4. SOUNDBITE (English) Thomas Bach, IOC President:
“Our partnership with Coca-Cola will be the longest partnership in the history of sports sponsoring, maybe even in sponsoring at all because this partnership started in 1928 and by the year 2032 we will then have reached 104 years and the Olympic Games, Los Angeles will be an opportunity to celebrate the centennial of this partnership together.”
5. Various shots, IOC President Thomas Bach signs agreement with Coca-Cola Company CEO & Chairman James Quincey and Jeffrey Lu, CEO and Executive Director of Mengniu
6. SOUNDBITE (English) Thomas Bach, IOC President:
“This partnership is unique also in another respect because it brings together an iconic American brand with a young, dynamic Chinese brand on the world’s greatest stage, the Olympic Games. This partnership is obviously inspired by the Olympic spirit because getting these two companies together from these two countries at this very moment in time, is another example of the unifying power of sport.”
7. Various shots, Coca-Cola archiving footage
8. SOUNDBITE (English) James Quincey, The Coca-Cola Company Chairman and CEO:
“In a few years we’ll get to 104 years, the longest single commercial relationship helping bring the values of the Olympic movement and the excitement of the Games and the commercial partners helping that reach even more of the fans.”
9. Various shots, Coca-Cola archiving footage
10. SOUNDBITE (English) Jeffrey Lu, CEO and Executive Director of Mengniu:
“Actually our vision to bring health and joy to our consumer is the same as our partners here through sports, I think we can deliver that even better with health and joy to all fans and people who like sports, to even enjoy more our Olympic Games.”
11. Various shots, Mengniu promo video

Storyline

The International Olympic Committee (IOC), The Coca-Cola Company and China Mengniu Dairy Company Ltd today (24 Jun) announced that they have signed the first-ever Joint TOP (The Olympic Partner Programme) partnership agreement.

The partnership combines the non-alcoholic beverage and the dairy categories into a new joint category, and brings Chinese dairy company Mengniu into the family of Worldwide TOP Partners.

This agreement extends The Coca-Cola Company’s association with the Olympic Movement to a historic 104-year-long relationship. The Coca-Cola Company is the longest continuous Partner of the Olympic Games.

Mengniu becomes the first Chinese fast-moving consumer goods company to become a TOP Partner. The Joint TOP partnership supports Mengniu’s ambitious international growth plans, with the company aiming to become one of the top dairy producers in the world by 2025.

The new joint agreement has a 12-year term commencing in 2021 and running through to the Olympic Games 2032. The agreement includes unprecedented investment in traditional and digital media to promote the Olympic values globally.

IOC President Thomas Bach said, “our partnership with Coca-Cola will be the longest partnership in the history of sports sponsoring, maybe even in sponsoring at all because this partnership started in 1928 and by the year 2032 we will then have reached 104 years and the Olympic Games, Los Angeles will be an opportunity to celebrate the centennial of this partnership together.”

Back also said, “this partnership is unique also in another respect because it brings together an iconic American brand with a young, dynamic Chinese brand on the world’s greatest stage, the Olympic Games. This partnership is obviously inspired by the Olympic spirit because getting these two companies together from these two countries at this very moment in time, is another example of the unifying power of sport.”

James Quincey, Chairman and CEO of The Coca-Cola Company said, “In a few years we’ll get to 104 years, the longest single commercial relationship helping bring the values of the Olympic movement and the excitement of the Games and the commercial partners helping that reach even more of the fans.”

Jeffrey Lu, CEO and Executive Director of Mengniu, said: “Actually our vision to bring health and joy to our consumer is the same as our partners here through sports, I think we can deliver that even better with health and joy to all fans and people who like sports, to even enjoy more our Olympic Games.”

Worldwide Olympic Partners support every National Olympic Committee and their teams, and every Organiser of the Olympic Games, as well as providing support for athletes’ training and development. In addition, they promote the ideals and values of the Olympic Movement and help create memorable experiences for spectators and fans around the world.

The Coca-Cola Company has had a presence at the Olympic Games since the 1928 Games in Amsterdam. With its current agreement with the IOC ending in 2020, The CocaCola Company will now continue its partnership through the 2022 Olympic Winter Games in Beijing, the 2024 Olympic Games in Paris, the 2026 Olympic Winter Games, the 2028 Olympic Games in Los Angeles, and the 2030 and 2032 Olympic Games. The host city for the Olympic Winter Games 2026 will be named later today.

The Joint TOP Agreement also includes marketing rights for the International Paralympic Committee (IPC) and the Paralympic Games through the IOC-IPC long-term collaboration agreement, as well as for the Youth Olympic Games. Mengniu will become a Joint TOP Partner from 2021.
Olympic marketing programmes are based on the fundamental principle of exclusivity within a specific product category and territory. The current Beijing 2022 domestic partner’s exclusive rights in its designated category in the Chinese market will be fully respected.