Unifeed

INDIA / IFAD WOMEN EMPOWERMENT

During his visit to Maharashtra in India Gilbert F. Houngbo, President of the International Fund for Agricultural Development (IFAD) visited IFAD-funded programmes that have already empowered more than one million rural women. IFAD
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Video Length
00:02:59
Production Date
Asset Language
Personal Subject
Subject Topical
Geographic Subject
MAMS Id
2486446
Parent Id
2486446
Alternate Title
unifeed191029b
Description

STORY: INDIA / IFAD WOMEN EMPOWERMENT
TRT: 2:59
SOURCE: IFAD
RESTRICTIONS: NONE
LANGUAGE: ENGLISH /MARATHI /NATS

DATELINE: 27 OCTOBER 2019, VADAVALI VILLAGE, THANE, MAHARASHTRA STATE, INDIA

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Shotlist

1. Wide shot, President Houngbo and delegation walking through the village
2. Wide shot, President Houngbo visiting project
3. SOUNDBITE (English) Gilbert F Houngbo, President, IFAD: “You know, when we talk about IFAD’s mandate being focusing on rural transformation, transforming the rural economy, this is what we're talking about.
4. Wide shot, President Houngbo at an Agro Service Center
5. Med shot, women at Agro Service Center
6. Pan right, Agro Service Center sign
7. Close up, IFAD logo
8. SOUNDBITE (English) Gilbert F Houngbo, President, IFAD:
“It’s really two or three years now that the project is technically closed and to see the sustainability side of the project and the ownership of the project… Technically it is not [an] IFAD project, it is the women, the local women initiative.”
9. Med shot, rural woman
10. Med shot, woman driving a tractor
11. Wide shot, rural woman on tractor
12. Med shot, President Houngbo wearing turban
13. Wide shot, women of the program talking and laughing
14. SOUNDBITE (Marathi) Manjula Gurunath Patil, dairy farmer:
“Before, married women were limited to the walls of the home. It’s only when I joined the self-help group did I realise that there was a life beyond those four walls and that I didn’t need to be in all that darkness.”
15. Wide shot, participants in masks at poultry unit
16. Med shot, President Houngbo in mask at poultry unit
17. Pan left, rural women from the Tejaswini programme presentation
18. Med shot, President Houngbo speaking into mic
19. SOUNDBITE (English) Gilbert F Houngbo, President, IFAD:
“We are on the right track and we just need to continue in the track of giving the priority to gender and mainstreaming the gender in all our projects.”
20. Rack focus, woman speaking into mic
21. Med shot, audience reaction
22. SOUNDBITE (English) Gilbert F Houngbo, President, IFAD
“The challenge we have is, as always, is to be able to scale up, not only scale up in the region, but scale up across India, scale up outside India.”
23. Close up, chicken
24. Wide shot, woman feeding chicken

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Storyline

During his visit to Maharashtra in India Gilbert F. Houngbo, President of the International Fund for Agricultural Development (IFAD) visited IFAD-funded programme activities that have already empowered more than one million rural women.

Wearing a Marathi Pheta, the traditional turban of the State of Maharashtra, President President Houngbo visited IFAD-funded projects of the Tejaswini Rural Women’s Empowerment Programme to witness the transformation in the lives and livelihoods of more than one million rural women in the area.

President Houngbo said “you know, when we talk about if that IFAD’s mandate's been focussing on rural transformation, transforming the rural economy, this is what we're talking about.”

Although the Tejaswini Rural Women’s Empowerment Programme, implemented by the Maharashtra Women Development Corporation (MAVIM), was formally completed in 2018, it continues to support women’s development by strengthening self-help groups and providing access to financial services, agricultural technical training, literacy training and business planning and development.

President Houngbo said “It’s really two or three years now that the project is technically closed and to see the sustainability and the sustainability side of the project and the ownership of the project… technically it is not [an] IFAD project, it is the women, the local women initiative.”

Out of the close to one million women who have participated in the IFAD projects, some 64 percent have doubled their incomes as a result of the programme. But more money is not the only benefit for women in this region.

SOUNDBITE (Marathi) Manjula Gurunath Patil, dairy farmer:
“Before, married women were limited to the walls of the home. It’s only when I joined the self-help group did I realize that there was a life beyond those four walls and that I didn’t need to be in all that darkness.”

President Houngbo also visited Vadavali village where women demonstrated their activities and spoke about their successes and challenges. These include an agro-service centre, an agro-tool bank, a poultry mother unit, a backyard poultry raising activity and floriculture.

“We are on the right track and we just need to continue in the track of giving the priority to our gender and mainstreaming the gender in all our projects,” said President Houngbo. “The challenge we have is, as always, is to be able to scale up, not only scale up in the region, but scale up across India, scale up outside India.”

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