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STORY: WHO / WORLD TOBACCO DAY
TRT: 01:54
SOURCE: WHO
RESTRICTIONS: PLEASE CREDIT WHO ON SCREEN
LANGUAGE: ENGLISH / NATS
DATELINE: 23 MAY 2024, GENEVA, SWITZERLAND / FILE
FILE - GENEVA, SWITZERLAND
1. Tracking shot, exterior WHO Headquarters
23 MAY 2024, GENEVA, SWITZERLAND
2. SOUNDBITE (English) Rudiger Krech, Director, Health Promotion, World Health Organization (WHO):
“Today together with STOP and other partners, WHO launches the report Hooking the Next Generation. And we're highlighting the dreadful tactics of the tobacco industry, how they hook our children to nicotine.”
FILE - GENEVA, SWITZERLAND
3. Tracking shot, exterior WHO Headquarters
23 MAY 2024, GENEVA, SWITZERLAND
4. SOUNDBITE (English) Rudiger Krech, Director, Health Promotion, World Health Organization (WHO):
“So, the tobacco industry actually has some outrageous tactics.”
FILE - GENEVA, SWITZERLAND
5. Tilt up, exterior WHO Headquarters
23 MAY 2024, GENEVA, SWITZERLAND
6. SOUNDBITE (English) Rudiger Krech, Director, Health Promotion, World Health Organization (WHO):
“They're giving free samples to kids at sports events and concerts. They're paying social media influencers. They're paying ads and product placements with streaming services, and they have partnerships with food delivery services so that you can get your e-cigarettes through the app right at your door.”
FILE - GENEVA, SWITZERLAND
7. Tilt down, exterior WHO Headquarters
23 MAY 2024, GENEVA, SWITZERLAND
8. SOUNDBITE (English) Rudiger Krech, Director, Health Promotion, World Health Organization (WHO):
“So, what is WHO doing about this? We are calling on all governments to regulate or ban e-cigarettes and novel products. See, there's 16,000 flavours: bubble gum, vanilla ice cream, cookies, all aimed for children. We are calling on governments to ban all these flavours.”
FILE - GENEVA, SWITZERLAND
9. Wide shot, exterior WHO Headquarters
23 MAY 2024, GENEVA, SWITZERLAND
10. SOUNDBITE (English) Rudiger Krech, Director, Health Promotion, World Health Organization (WHO):
“This year's World No Tobacco Day is focusing on children and young people.”
FILE - GENEVA, SWITZERLAND
11. Tracking shot, exterior WHO Headquarters
23 MAY 2024, GENEVA, SWITZERLAND
2. SOUNDBITE (English) Rudiger Krech, Director, Health Promotion, World Health Organization (WHO):
“They are calling unanimously for governments to protect them from tobacco use and from these novel products like e-cigarettes. They are saying you will be remembered whether you have helped us and protected us or not, so adults should listen, and governments should act.”
The World Health Organization (WHO) and STOP, a global tobacco industry watchdog, are launching today (23 May) “Hooking the next generation,” a report highlighting how the tobacco and nicotine industry designs products, implements marketing campaigns and works to shape policy environments to help them addict the world’s youth.
This comes just ahead of World No Tobacco Day marked on 31 May, where WHO is amplifying the voices of young people who are calling on governments to protect them from being targets of the tobacco and nicotine industry.
SOUNDBITE (English) Rudiger Krech, Director, Health Promotion, World Health Organization (WHO):
“Today together with STOP and other partners, WHO launches the report Hooking the Next Generation. And we're highlighting the dreadful tactics of the tobacco industry, how they hook our children to nicotine.”
The report shows that globally an estimated 37 million children aged 13–15 years use tobacco, and in many countries, the rate of e-cigarette use among adolescents exceeds that of adults. In the WHO European Region, 20 percent of 15-year-olds surveyed reported using e-cigarettes in the past 30 days.
SOUNDBITE (English) Rudiger Krech, Director, Health Promotion, World Health Organization (WHO):
“So, the tobacco industry actually has some outrageous tactics.”
“They're giving free samples to kids at sports events and concerts. They're paying social media influencers. They're paying ads and product placements with streaming services, and they have partnerships with food delivery services so that you can get your e-cigarettes through the app right at your door.”
Despite significant progress in reducing tobacco use, the emergence of e-cigarettes and other new tobacco and nicotine products present a grave threat to youth and tobacco control. Studies demonstrate that e-cigarette use increases conventional cigarette use, particularly among non-smoking youth, by nearly three times.
SOUNDBITE (English) Rudiger Krech, Director, Health Promotion, World Health Organization (WHO):
“So, what is WHO doing about this? We are calling on all governments to regulate or ban e-cigarettes and novel products. See, there's 16,000 flavours: bubble gum, vanilla ice cream, cookies, all aimed for children. We are calling on governments to ban all these flavours.”
These industries continue to market their products to young people with enticing flavours like candy and fruit. Research in the United States of America found that more than 70% of youth e-cigarette users would quit if the products were only available in tobacco flavour.
These deceptive tactics highlight the urgent need for strong regulations to protect young people from a lifetime of harmful dependence.
SOUNDBITE (English) Rudiger Krech, Director, Health Promotion, World Health Organization (WHO):
“This year's World No Tobacco Day is focusing on children and young people.”
“They are calling unanimously for governments to protect them from tobacco use and from these novel products like e-cigarettes. They are saying you will be remembered whether you have helped us and protected us or not, so adults should listen, and governments should act.”
WHO urges governments to protect young people from the uptake of tobacco, e-cigarettes, and other nicotine products by banning or tightly regulating these products. WHO recommendations include creating 100% smoke-free indoor public places, banning flavoured e-cigarettes, bans on marketing, advertising and promotion, higher taxes, increasing public awareness of the deceptive tactics used by the industry and supporting youth-led education and awareness initiatives.
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