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UN / BREASTFEEDING WEEK ADVANCER
STORY: UN / BREASTFEEDING WEEK ADVANCER
TRT: 2.44
SOURCE: UNICEF
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / NATS
DATELINE: 30 JULY 2009, NEW YORK / FILE
FILE – UNICEF - JUNE 4, 2009, PAKISTAN
1. Med shot, Woman with newborn
2. Close up, newborn baby
3. Wide shot, IDP camp
FILE – UNICEF - DECEMBER 10, 2008, SRI LANKA
4. Med shot, doctor, nurse and new mother in maternity ward, Sri Lanka
5. Close up, newborn breastfeeding
30 JULY 2009, NEW YORK
6. SOUNDBITE (English) Christiane Rudert, UNICEF Nutrition Specialist:
“Exclusive breastfeeding for the first six months and continued breastfeeding up to 12 months was shown to have the single largest impact of all the different preventative interventions.”
FILE – UNICEF - JULY 25, 2008 LONGMOK, INDONESIA
7. Med shot, breastfeeding trainer with teaching materials
8. Med shot, trainer with new mother and child
9. Close up, newborn on mother’s chest
FILE – UNICEF - JANUARY 22, 2009, MADAGASCAR
10. Wide shot, children crossing floodwaters
FILE – UNICEF - SEPTEMBER 21 2008, HAITI
11. Med shot, girl with child on back crossing floodwaters
FILE – UNICEF - JULY 9, 2009, MOGADISHU SOMALIA
12. Wide shot, group of women on street
FILE – UNICEF - NOVEMBER 2008, HAITI
13. Wide shot, women in IDP camp
FILE – UNICEF - 7 AUGUST 2008, SOUTHERN BOGALAY, MYANMAR
14. Med shot nurse helping a mother in her home to begin breastfeeding
15. Close up, newborn breastfeeding
FILE – UNICEF - JULY 25, 2008 LONGMOK, INDONESIA
16. Med shot, woman walking with baby in clinic, Indonesia
30 JULY 2009, NEW YORK
17. SOUNDBITE (English) Christiane Rudert, Nutrition Specialist, UNICEF:
“There they implemented a program called Cascade, right down to the village level, to promote and support breastfeeding and that was very effective and actually in the areas where they implemented this, breastfeeding rates increased and many of the new mothers actually initiated breastfeeding.”
FILE – UNICEF - JANUARY 22, 2009, MADAGASCAR
18. Med shot, mother with breastfeeding twins
19. Close up, twins breastfeeding
20. Med shot, boy herding cattle
FILE – UNICEF - JUNE 25, 2009, CAMEROON
21. Wide shot, group of refugees
FILE – UNICEF - JUNE 4, 2009, PAKISTAN
22. Med shot, woman in burqua entering hospital
23. Med shot, women lying in maternity ward
24. Close up, newborn infant
25. Med shot, ambulance arriing at hospital
FILE – UNICEF - JANUARY 9, 2009, MUSINA, SOUTH AFRICA
26. Med shot, boy playing with tire, refugee camp
30 JULY 2009, NEW YORK
27. SOUNDBITE (English) Christiane Rudert, Nutrition Specialist, UNICEF:
“We have some really examples of countries that started with low rates of less than 10 percent and managed to increase up to 60 percent or more Zambia, for example, Malawi, Ghana, Benin. Many countries that are facing challenging situations and have my resources to implement nutritional programs. But nevertheless with a comprehensive approach have actually managed to do this.”
FILE – UNICEF - JULY 9, 2008, TAJIKISTAN
28. Med shot, women standing outside hospital, Tajikistan
29. Med shot, woman with newborn walking inside hospital
30. Close up, baby sleeping
FILE – UNICEF - JANUARY 22, 2009, MADAGASCAR
31. Med shot, woman standing with children outside tent in Madagascar
FILE – UNICEF - JUNE 25, 2009, CAMEROON
32. Med shot, women cooking in refugee camp
FILE – UNICEF - JANUARY 9, 2009, MUSINA, SOUTH AFRICA
33. Close up, baby with mother, refugee camp
34. Med shot, trainer with new mother and two newborns
35. Close up, two babies breastfeeding
36. Close up, baby breastfeeding
Mehr un Nisra fled her home in the Swat valley of Pakistan when she was nine months pregnant.
Her daughter was born three days later in a local hospital from there, mother and child joined about 400 other pregnant women in this camp for the displaced.
Worldwide, infant mortality rates spike higher in emergency settings.
But in every environment, one single factor can help ensure a healthy future.
SOUNDBITE (English) Christiane Rudert, Nutrition Specialist, UNICEF:
“Exclusive breastfeeding for the first six months and continued breastfeeding up to 12 months was shown to have the single largest impact of all the different preventative interventions.”
UNICEF and World Alliance for Breastfeeding Action celebrate World Breastfeeding Week by underscoring breastfeeding as a Vital Response during emergencies.
Optimal feeding is especially hard to maintain during crises, whether caused by violence, disaster or disease.
Myths arise about breastfeeding during crisis that a mother under stress or suffering from malnutrition cannot nurse. But in fact emergencies can be transformed into opportunities, events that allow survivors and aid workers alike to promote the health benefits of breast milk. Such was the case in Indonesia after the 2004 tsunami
SOUNDBITE (English) Christiane Rudert, Nutrition Specialist, UNICEF:
“There they implemented a program called Cascade, right down to the village level, to promote and support breastfeeding and that was very effective and actually in the areas where they implemented this, breastfeeding rates increased and many of the new mothers actually initiated breastfeeding.”
Some of the countries that have shown the greatest increases in breastfeeding are those that have experienced large scale humanitarian emergencies; drought and crop failure in Madagascar, a refugee crisis in the Central African Republic and Cameroon; or the case of Pakistan, where breastfeeding rates have increased from 10 percent to 30 percent despite a devastating earthquake and current hostilities.
Other countries have made even more dramatic progress.
SOUNDBITE (English) Christiane Rudert, Nutrition Specialist, UNICEF:
“We have some really examples of countries that started with low rates of less than 10 percent and managed to increase up to 60 percent or more Zambia, for example, Malawi, Ghana, Benin. Many countries that are facing challenging situations, and have my resources to implement nutritional programs but nevertheless with a comprehensive approach, have actually managed to do this.”
In an environment where lack of clean water and nourishing food are critical … the most vulnerable can be the most insured. But more efforts must be made to establish breastfeeding in emergencies as an absolute priority.
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