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UN / ONE BILLION HUNGRY PROJECT
STORY: UN / ONE BILLION HUNGRY PROJECT
SOURCE: FAO
TRT: 3:09
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / ITALIAN / SPANISH / PORTUGUESE / NATS
DATELINE: 11 MAY 2010 / FILE
RECENT – PSA – 1BILLION HUNGRY PROJECT
1. Various shots, Award-winning British actor Jeremy Irons
2. SOUNDUP (English) Jeremy Irons, Award-winning Actor:
“People around the world suffer hunger, chronic hunger, one billion people, one billion of us now that’s bad, worse than that, that’s crazy. And we got to get mad, I want you to get mad, I want to you to get up right, stick your head out of the window and yell “I’m mad as hell, I’m mad as hell, I’m mad as hell and I’m not going to let one billion people go hungry” you tell them.”
3. Sign the Petition to End Hunger
RECENT – LOCATION UNKNOWN
4. SOUNDBITE (English) Patrick Vieira, Football Player and Goodwill Ambassador, Food and Agriculture Organization:
“I was born in Africa, I grew up in France and we had quite a difficult time, a difficult period with the family, and I want to fight against it because I think people deserve a minimum, and that’s why I’m so proud and so happy to be part of that project.”
RECENT – PSA – 1BILLION HUNGRY PROJECT
5. European Football Leagues United in the Fight against Hunger
6. Various shots, Footballers Luca Toni (Italy), Gary Neville (UK), Raul Gonzalez (Spain), René Adler (Germany) and João Moutinho (Portugal) for the campaign and whistling
RECENT – DATE UNKNOWN
6. SOUNDBITE (English) Annika Soder, Assistant Director-General, Food and Agriculture Organization:
“The whistle comes from the apostrophe in the “I’m mad as hell’ slogan, and it also symbolizes that we want to blow the whistle on hunger, on the fact that this is a silent, on-going disaster that needs to be stopped. So that is why we blow the whistle on hunger.”
11 MAY 2010, FAO HEADQUARTERS, ROME, ITALY
7. Various shots, unveiling of campaign banners
8. Various shots, Presidents of European Football Leagues during launch ceremony
RECENT – LOCATION UNKNOWN
9. SOUNDBITE (English) Carl Lewis, Olympic champion and Goodwill Ambassador, Food and Agriculture organization:
“It’s something that affects us all. I mean, everyone knows what its like to be hungry, but most people don’t know what it’s like to be hungry all the time, so it really angers me that anyone is hungry all the time and it’s something we can stand up and make a difference in.”
11 MAY 2010, YOKOHAMA, JAPAN
10. Various shots, petition launch
11 MAY 2010, PARIS, FRANCE
11. Various shots, petition launch
11 MAY 2010, NEW YORK CITY, UNITED STATES
12. Various shots, petition launch
With one billion people now living in chronic hunger, the Food and Agriculture Organization (FAO) launched a global online petition called “1billionhungry project” today (11 May) urging politicians to make international hunger reduction goals their priority.
One of the features of the campaign is a promotional video made by British actor Jeremy Irons in which he plays a character based on a famous scene from the film "Network" where Peter Finch, who won an Oscar for his performance, says he is as "mad as hell."
“1 billion people live in chronic hunger and I’m mad as hell” is the slogan for the new campaign.
SOUNDUP (English) Jeremy Irons, Award-winning Actor:
“People around the world suffer hunger, chronic hunger, one billion people, one billion of us now that’s bad, worse than that, that’s crazy. And we got to get mad, I want you to get mad, I want to you to get up right, stick your head out of the window and yell “I’m mad as hell, I’m mad as hell, I’m mad as hell and I’m not going to let one billion people go hungry” you tell them.”
According to FAO, if the world continues at the current pace of hunger reduction, the Millennium Development Goal of halving the percentage of hungry people by 2015 will not be met.
Of the around one billion hungry people, 642 million live in Asia and the Pacific, 265 million in Sub-Saharan Africa, 53 million in Latin America and the Caribbean, 42 in the Near East and North Africa and 15 million people in developed countries.
SOUNDBITE (English) Patrick Vieira, Football Player and Goodwill Ambassador, Food and Agriculture Organization:
“I was born in Africa, I grew up in France and we had quite a difficult time, a difficult period with the family, and I want to fight against it because I think people deserve a minimum, and that’s why I’m so proud and so happy to be part of that project.”
The Association of European Professional Football Leagues presents a video with football players voicing their anger. The League will also sponsor a "Match Day against Hunger" later in the year.
With "Match Day against Hunger" in October, the European Professional Football Leagues will dedicate all of its matches on one weekend to promoting the campaign.
A yellow whistle featured in the campaign works as an icon encouraging people to blow the whistle against hunger.
SOUNDBITE (English) Annika Soder, Assistant Director-General, Food and Agriculture Organization:
“The whistle comes from the apostrophe in the “I’m mad as hell’ slogan, and it also symbolizes that we want to blow the whistle on hunger, on the fact that this is a silent, on-going disaster that needs to be stopped. So that is why we blow the whistle on hunger.”
As a part of today’s launch, FAO unfurled campaign mega-banners reading “I’m mad as hell” on its Rome headquarters inviting people to sign the petition against hunger.
Presidents of the various European Football Leagues also participated in the main launch in Rome.
The campaign is supported by non-governmental organizations, private companies, sports leagues and players, and celebrities from the arts, entertainment, sport and scientific communities.
SOUNDBITE (English) Carl Lewis, Olympic champion and Goodwill Ambassador, Food and Agriculture organization:
“It’s something that affects us all. I mean, everyone knows what its like to be hungry, but most people don’t know what it’s like to be hungry all the time, so it really angers me that anyone is hungry all the time and it’s something we can stand up and make a difference in.”
Events to support the launch of the 1billionhungry campaign were organized in cities around the world.
In Yokohama, for example, home of the UN food agencies in Japan, banners have been erected over major landmarks.
In Paris, students and NGO supporters of the campaign gathered in front of the Eiffel Tower wearing t-shirts and blowing whistles.
The petition will be presented to world leaders later this year at the United Nations headquarters in New York.
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