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TUNISIA / EXPORTS
STORY: TUNISIA / EXPORTS
TRT: 2.55
SOURCE: WORLD BANK
RESTRICTIONS: NONE
LANGUAGE: FRENCH / NATS
DATELINE: JUNE 2010, TUNIS, TUNISIA, JUNE 2010
1. Wide shot, Kes Kes blowing glass
2. Close up, glass in oven
3. Zoom out, Kes Kes her walking
4. Close up, glass
5. SOUNDBITE (French) Sadika KesKes, business owner:
“It helped us especially for exports, to have new clients and now export accounts for 40 percent of our business.”
6. Close up, Hicham talking to employees
7. Wide shot, Hicham
8. Zoom out, Hicham
9. SOUNDBITE (French) Hichem B’chir, Saphir Consult:
“We are now a leader in Morocco, and with this experience we are developing in Algeria and France and starting in Senegal.”
10. Zoom out, worker arranging rugs
11. Wide shot, worker arranging glass products
12. Close up, worker
13. Wide shot, worker arranging products
14. Wide shot, men at computers
15. Tilt down, face of employee to computer
16. Close up, man’s face
17. SOUNDBITE (French) Faouzi El Moufti, Famex 2:
“The objective we have is that one dinar of lending can germinate ten dinars of export. Of course when we speak of increased volume in export, this implies more jobs.”
18. Wide shot, meetings of exporters
19. Close, pan on exporters’ faces
20. Wide shot, group of exporters
21. SOUNDBITE (French) Amine Turki,Tunisian Council of Architects:
“They made us a plan for 2009, under which we formed a consortium and we are working now exploring other markets in Africa.”
22. SOUNDBITE (French) Selima Abbou, Typik:
“The best thing is the advice and the clear plan they give you, and you know from them what and what has not already been done in certain markets and if we are on the right path.”
23. Various shots, boats
24. SOUNDBITE (French) Samir Azaiez, Espadon Boats:
“The buying power of Tunisia is very weak as we are only about ten million, and not many have the means to purchase this product. Europe, The USA and The Middle East have a much bigger buying power.”
25. Close up, applying glue to a piece of the boat
26. Wide shot, employees applying glue to pieces of boat
Tunisian glass blower Sadika KesKes says the hardest part of her job was not the heat, but the tiny buyers’ market in her country.
So through an export development project, she got advice from experts on ways to access markets outside Tunisia. Her products are now sold to shops across the world.
SOUNDBITE (French) Sadika KesKes, business owner:
“It helped us especially for exports, to have new clients and now export accounts for 40 percent of our business.”
Hichem B’Chir was also having trouble finding enough local business to keep his logistics company operating. The government export project helped him explore foreign markets and draw up a strategic plan for business in other countries in Africa and in Europe.
SOUNDBITE (French) Hichem B’chir, Saphir Consult:
“We are now a leader in Morocco, and with this experience we are developing in Algeria and France and starting in Senegal.”
Tunisia’s export development project is aiding hundreds of Tunisian entrepreneurs and professional associations to reach business outside the small North African nation, by providing them the technical and financial tools needed to export their products.
The project has helped Tunisia boost its global competiveness, double its exports, strengthen its private sector, encourage investment and create jobs.
SOUNDBITE (French) Faouzi El Moufti, Famex 2:
“The objective we have is that one dinar of lending can germinate ten dinars of export. Of course when we speak of increased volume in export, this implies more jobs.”
More than 1300 Tunisian businesses and associations have benefited so far from the project. Thirty percent of these are exporting for the first time, another 49 percent have found new foreign markets through the project which is financed with World Bank loans.
SOUNDBITE (French) Amine Turki,Tunisian Council of Architects:
“They made us a plan for 2009, under which we formed a consortium and we are working now exploring other markets in Africa.”
SOUNDBITE (French) Selima Abbou, Typik:
“The best thing is the advice and the clear plan they give you, and you know from them what and what has not already been done in certain markets and if we are on the right path.”
The owner of this boat making company says the export project helped him stay afloat by organizing his advertising campaign at international exhibitions in Barcelona and Paris.
SOUNDBITE (French) Samir Azaiez, Espadon Boats:
“The buying power of Tunisia is very weak as we are only about ten million, and not many have the means to purchase this product. Europe, The USA and The Middle East have a much bigger buying power.”
Sales to those foreign markets are now at 50 percent and growing, along with a growing number of the boat company’s employees.
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