FRANCE / UNESCO HERBIE HANCOCK

UNESCO designated American jazz musician Herbie Hancock as their Goodwill Ambassador at a ceremony on Friday in Paris. The Director-General has asked the celebrated jazz musician "to contribute to UNESCO's efforts to promote mutual understanding among cultures, with a particular emphasis on fostering the emergence of new and creative ideas amongst youth." UNESCO

• Categories: News & Features / News Stories / Unifeed
• Video Length: 00:01:46
• Production Date: 25 July 2011
• Asset Language: Original
• Corporate Name: UNITED NATIONS EDUCATIONAL SCIENTIFIC AND CULTURAL ORGANIZATION - UNESCO
• Subject Topical: FINE ARTS; LITERATURE; MUSIC
• MAMS Id: U110725e

Description

STORY: FRANCE / UNESCO HERBIE HANCOCK
TRT: 1.46
SOURCE: UNESCO
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / NATS

DATELINE: 22 JULY 2011, PARIS, FRANCE

Shotlist

1. Med shot, audience at the UNESCO lobby
2. SOUND UP (English) Irina Bokova, Director-General, UNESCO (United Nations Educational, Scientific and Cultural Organization):
“In have to be very honest and I don’t know how to express the feelings this evening. I think that everyone will remember today this day as the ‘Herbie Hancock moment’ at UNESCO.”
3. Med shot, audience applauds
4. Various shots, Irina Bokova hands certificate to Hancock
5. SOUND-UP (English) Irina Bokova, Director-General, UNESCO (United Nations Educational, Scientific and Cultural Organization):
“I’m honoured to designate Mr. Herbie Hancock as UNESCO goodwill ambassador for the promotion of intercultural dialogue. This designation pays tribute to a passion that has changed music as we know it. This designation recognizes a deep commitment to promoting peace through dialogue, culture and the arts.”
6. Med shot, applauds
7. SOUNDBITE (English) Herbie Hancock, musician, UNESCO Goodwill Ambassador:
“I live in this world just like everybody else and I want to be able to use everything that I have in order to be able to, I want to be able to justify myself. There is a lot of misinformation and a lot of ignorance about the peoples of the world, well I want to cut through that ignorance, cut through that misinformation and start building a process where people can learn to respect others who they never respected before; because all these things will be part of a design towards world peace.”
7. Various shots, Hancock playing piano

Storyline

The United Nations Educational, Scientific and Cultural Organization (UNESCO) designated United States jazz musician Herbie Hancock as a Goodwill Ambassador on Friday (22 July) at UNESCO headquarters in Paris.

UNESCO Director-General Irina Bokova said the designation recognized Mr. Hancock’s “dedication to the promotion of peace through dialogue, culture and the arts.”

Ms. Bokova has asked Mr. Hancock “to contribute to UNESCO’s efforts to promote mutual understanding among cultures, with a particular emphasis on fostering the emergence of new and creative ideas amongst youth, to find solutions to global problems, as well as on ensuring equal access to the diversity of artistic expressions,” the agency said in a news release.

Mr. Hancock, the holder of an Academy Award for his film score to “Round Midnight” and 14 Grammy Awards, has been an integral part of every popular music movement since the 1960’s, UNESCO said.

The agency’s Goodwill Ambassadors are celebrity advocates who spread the ideals of UNESCO through their name and fame. They have made important contributions towards UNESCO’s objectives and aims in the fields of education, culture, science and communication and information.

There are about 45 UNESCO Goodwill Ambassadors who volunteer their services without pay, including Nobel Peace Prize laureates Nelson Mandela of South Africa and Rigoberta Menchú of Guatemala.