UNICEF / NOVAK DJOKOVIC

Tennis star Novak Djokovic has been appointed UNICEF's National Ambassador for Serbia and will now be championing the cause of child rights. The tennis ace is the country for the US Open where he's vying to capture his third Grand Slam title of the year. UNICEF 

• Categories: News & Features / News Stories / Unifeed
• Video Length: 00:01:20
• Production Date: 1 September 2011
• Asset Language: Original
• Corporate Name: UNITED NATIONS CHILDREN'S FUND - UNICEF
• Subject Topical: HUMAN RIGHTS
• MAMS Id: U110901d

Description

STORY: UNICEF / NOVAK DJOKOVIC
TRT: 1.20
SOURCE: UNICEF
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / NATS

DATELINE: 29 AUGUST 2011, NEW YORK

Shotlist

1. Wide shot, exterior shot of US Open site where press conference was held
2. Med shot, US Open site where press conference was held
3. Med shot, Novak Novak Djokovic holds up a UNICEF t-shirt
4. SOUNDBITE (English) Novak Djokovic, Tennis Player, Goodwill Ambassador, UNICEF:
”I would like to help Serbian children realize their dreams. You know, because I have been dreaming myself, all my life to become the world’s best tennis player and I think anything is possible if you really believe that you can achieve it.”
5. Med shot, Novak Djokovic and UNICEF Deputy Executive Director holding a UNICEF t-shirt as photographer takes pictures
6. SOUNDBITE (English) Rima Salah, Deputy Executive Director, UNICEF:
”UNICEF’s work in Serbia has one clear goal - to reach the country’s most vulnerable children. These are the most marginalized children and adolescents, such as the poorest, those with disabilities and those from Roma communities.”
7. Med shot, Novak Djokovic signing the official paperwork for appointment as UNICEF Serbia Ambassador
8. Med shot, Novak Djokovic sporting a UNICEF t-shirt and smiling

Storyline

The world number one tennis player Novak Djokovic is now championing the cause of child rights.

He was appointed UNICEF’s National Ambassador for Serbia in New York. The tennis ace is the country for the US Open where he’s vying to capture his third Grand Slam title of the year.

SOUNDBITE Novak Djokovic, Tennis Player, Goodwill Ambassador, UNICEF:
“I would like to help Serbian children realize their dreams. You know, because I have been dreaming myself, all my life to become the world’s best tennis player and I think anything is possible if you really believe that you can achieve it.”

Djokovic will kick start his work as National Ambassador by focusing on programs that provide children with a strong educational foundation.

SOUNDBITE (English) Rima Salah, Deputy Executive Director, UNICEF:
“UNICEF’s work in Serbia has one clear goal - to reach the country’s most vulnerable children. These are the most marginalized children and adolescents - such as the poorest, those with disabilities and those from Roma communities.”

Djokovic’s passion and commitment to tennis is an inspiration to millions around the world.

As UNICEF’s Goodwill Ambassador Djokovic is set to bring the same passion and enthusiasm off the court and into addressing issues affecting Serbian children.