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NY / SERENA WILLIAMS

UNICEF announced on Tuesday that Serena Williams, one of the all-time greats of professional tennis, was joining UNICEF's distinguished roster of International Goodwill Ambassadors. UNICEF
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00:02:01
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STORY: NEW YORK / SERENA WILLIAMS
TRT: 2.01
SOURCE: UNICEF
RESTRICTIONS: NONE
LANGUAGE: EENGLISH / NATS

DATELINE: 20 SEPTEMBER 2011, NEW YORK CITY / FILE

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Shotlist

1. Various shots, Social Good Summit
2. SOUNDBITE (English) Anthony Lake, UNICEF Executive Director:
“We are very excited to be able to announce that Serena is going to be the latest Goodwill Ambassador working with UNICEF on behalf of children around the world.”
3. Med shot, Serena onstage at summit

FILE - GHANA, 6 NOVEMBER 2006

4. Various shots, Serena with children on UNICEF field trip

20 SEPTEMBER 2011, NEW YORK CITY

5. SOUNDBITE (English) Serena Williams, UNICEF Goodwill Ambassador:
“I think it’s a wonder opportunity to promote UNICEF, to get people out there and to say you can do this to help these kids with health problems or help these kids get a better education, help them better themselves so we can start a cycle of being better. I feel really happy that I have that platform and to be able to use it for something that I truly care about, that means a lot to me and that I can speak to from the heart.”
6. Various shots, Social Good Summit
7. SOUNDBITE (English) Serena Williams, UNICEF Goodwill Ambassador:
“I think I can apply a lot of determination and playing tennis I work hard every day and I’m actually going to practice right now after this so its never really any time off and that’s kind of the attitude, that I want to be the best at what I do and whether it’s tennis or anything else, I definitely want to stand out and make a lasting impression and that’s what I’m going to do with UNICEF as a new ambassador, I want to stand out.”
8. Various shots, social good summit

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Storyline

Tennis champion Serena Williams has picked a new partner—the world’s most vulnerable children.
At the 2nd Annual Social Good Summit on Tuesday, UNICEF Executive Director Anthony Lake announced that Williams, one of the all-time greats of professional tennis, is joining UNICEF’s distinguished roster of International Goodwill Ambassadors.
Lake expressed his excitement to have her join the company of past and present UNICEF Ambassadors that includes Danny Kaye, Audrey Hepburn, Harry Belafonte, Mia Farrow, David Beckham, Orlando Bloom, Yuna Kim and Shakira.
Williams has already worked in an unofficial capacity with UNICEF, travelling to Ghana for that country’s biggest vaccination campaign. She joined a team of volunteer health workers who immunized children against deadly childhood diseases, distributed free mosquito bed nets.
As a Goodwill Ambassador she will support UNICEF’s mission to provide a quality education for the most vulnerable children through the Schools for Africa programme and the upcoming Schools for Asia initiatives.
She said education has always been of crucial importance to her and she described her own upbringing in which her parents encouraged her to excel academically, as well as on the tennis court.

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