FAO / IRONS WORLD FOOD DAY

The Food and Agriculture Organization today named British actor Jeremy Irons as its newest Goodwill Ambassador. FAO

• Categories: News & Features / News Stories / Unifeed
• Video Length: 00:02:03
• Production Date: 17 October 2011
• Asset Language: Original
• Corporate Name: FOOD AND AGRICULTURE ORGANIZATION - FAO
• Subject Topical: AGRICULTURE; FORESTRY; FISHING; AGRICULTURAL ECONOMICS; AGRICULTURAL POLICY; RURAL SOCIOLOGY; FOOD INDUSTRY
• MAMS Id: U111017d

Description

STORY: FAO / IRONS WORLD FOOD DAY
TRT: 2:03
SOURCE: FAO
RESTRICTIONS: NONE
LANGUAGES: ENGLISH / NATS

DATELINE: 16-17 OCTOBER 2011, ROME, ITALY

Shotlist

17 OCTOBER 2011, ROME, ITALY

1. Wide shot, actor Jeremy Irons entering conference room
2. Cutaway, FAO Goodwill Ambassadors Gina Lollobrigida, Roberto Baggio, Carl
Lewis and Dee Dee Bridgewater
3. Various shots, Jeremy Irons confirmed as FAO Goodwill Ambassador
4. Cutaway, audience clapping
5. SOUNDBITE (English) Jeremy Irons, Actor and Goodwill Ambassador, Food and Agriculture Organization:
“Failure to anticipate and prevent famine carries a huge cost in debts, disruptive lives and livelihoods and the destitution of whole communities. This makes picking up the pieces after the disaster much more difficult.”
6. Cutaway, FAO Goodwill Ambassador Dee Dee Bridgewater
7. SOUNDBITE (English) Jeremy Irons, Actor and Goodwill Ambassador, Food and Agriculture Organization:
“As individuals we can be and often are compassionate, generous and fair-minded but actions on a global scale are governed by economic and political preferences. For example, many of the pledges made at the international conferences are not honoured. We saw the G8 which was meant to make poverty history. We see it in the inadequate of governments worldwide to the impending climate change crisis. We see it in the widening gab between rich and poor, between and within countries and we see it in sensitive and insensitive approaches to economic developments by global commercial companies and banks.”
8. Cutaway, FAO Goodwill Carla Fracci

16 OCTOBER 2011, ROME, ITALY

9. Wide shot, FAO Goodwill Ambassador Carl Lewis at race kickoff
10. Various shots, race

Storyline

At a ceremony to mark this year’s World Food Day, the United Nations (UN) Food and Agriculture Organization (FAO) named British actor Jeremy Irons its newest Goodwill Ambassador.
FAO’s other Goodwill Ambassadors such as Dee Dee Bridgewater, Carl Lewis, Gina Lollobrigida, Roberto Baggio and Carla Fracci also attended the ceremony which took place at the organization’s headquarters in Rome today (17 Oct).

Talking about the challenges to world food security, Irons said “as individuals we can be and often are compassionate, generous and fair-minded but actions on a global scale are governed by economic and political preferences.”

He added that “failure to anticipate and prevent famine carries a huge cost in debts, disruptive lives and livelihoods and the destitution of whole communities.”

"Food prices - from crisis to stability," was chosen as the World Food Day theme for 2011 following five consecutive years of unstable and often rising food prices, which currently stand close to record levels.

Commemorating FAO's founding in 1945, World Food Day is celebrated on 16 Oct in at least 150 countries across the globe. This year it also marked the 60th anniversary of the Organization's move from its first seat in Washington to Rome.

In Rome yesterday, Carl Lewis kicked off the 6th Run for Food race.