NY / SELENA GOMEZ SAHEL

UNICEF Ambassador Selena Gomez created a buzz on Twitter when she urged her eleven million fans to donate to the UNCIEF campaign on the growing nutrition crisis in the Sahel region where more than one million children could die. UNICEF

• Categories: News & Features / News Stories / Unifeed
• Video Length: 00:03:27
• Production Date: 20 April 2012
• Asset Language: Original
• Corporate Name: UNITED NATIONS CHILDREN'S FUND - UNICEF
• Subject Topical: NUTRITION; HUMANITARIAN RELIEF; FINE ARTS; LITERATURE; MUSIC
• Geographic Subject: AFRICA
• MAMS Id: U120420g

Description

STORY: NY / SELENA GOMEZ SAHEL
TRT: 3.27
SOURCE: UNICEF
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / NATS

DATELINE: 11 APRIL 2012, NEW YORK

Shotlist

1. Various shots, Selena Gomez being briefed at UNICEF House
2. SOUNDBITE (English) Selena Gomez, UNICEF Ambassador:
“Right now there’s a million children their lives are at risk right now in the Sahel region of West and Central Africa and they’re from malnutrition and preventable causes so it’s really urgent right now and that’s where they need the most help so I want to be extremely vocal and educate people to let them know that together with UNICEF we can save so many kids’ lives.”
3. Various shots, Selena Gomez looking at School in a Box
4. SOUNDBITE (English) Selena Gomez, UNICEF Ambassador:
“I absolutely believe in social media. When it comes to being connected so instantly with your fans it’s also being connected with what’s going on around the world. You can find out anything within ten seconds so I have such loyal incredible fans and I know that they want to help out and even people who might not even know who I am could hear about it from their voice and getting the word around, so I think it’s extremely important.”
5. Wide shot, Selena Gomez recording public service announcement
6. SOUNDBITE (English) Selena Gomez, UNICEF Ambassador:
“Every little thing counts. I always say that, ever since I’ve started. Whether it’s volunteering or donating or even just telling people, it’s as simple as that, talking to your family about it, talking to your friends about it, I met a young girl who was twelve and her and six of her friends raised three thousand dollars for UNICEF so things like that are really encouraging for helping others and for yourself.”
7. Various shots, Selena Gomez at UNICEF House

Storyline

UNICEF Ambassador Selena Gomez created a storm on Twitter when she asked her eleven million followers to take action on the growing nutrition crisis in the Sahel region of West and Central Africa where more than one million children could die.

She followed up her online activism with a visit to UNICEF’s office of emergency programs, where she was briefed on UNICEF’s work around the globe – including the importance of an immediate response in the drought-stricken Sahel.

SOUNDBITE (English) Selena Gomez, UNICEF Ambassador:
“Right now there’s a million children their lives are at risk right now in the Sahel region of west and central Africa and they’re from malnutrition and preventable causes so it’s really urgent right now and that’s where they need the most help so I want to be extremely vocal and educate people to let them know that together with UNICEF we can save so many kids’ lives.”

Gomez, who has worked with UNICEF since 2009, saw how UNICEF equipment like School in a Box helps to create a sense of normalcy for children in the aftermath of disaster.

And she promised to do all that she could to encourage her enormous fan base to support UNICEF’s work.

SOUNDBITE (English) Selena Gomez, UNICEF Ambassador:
“I absolutely believe in social media. When it comes to being connected so instantly with your fans it’s also being connected with what’s going on around the world. You can find out anything within ten seconds so I have such loyal incredible fans and I know that they want to help out and even people who might not even know who I am could hear about it from their voice and getting the word around, so I think it’s extremely important.”

Gomez recorded a public service announcement which encourages young people to donate ten dollars to UNICEF’s campaign to prevent deaths in the Sahel. And she hopes that her example will encourage other young people to act.

SOUNDBITE (English) Selena Gomez, UNICEF Ambassador:
“Every little thing counts. I always say that, ever since I’ve started. Whether its volunteering or donating or even just telling people, it’s as simple as that, talking to your family about it, talking to your friends about it, I met a young girl who was twelve and her and six of her friends raised three thousand dollars for UNICEF so things like that are really encouraging for helping others and for yourself.”

Gomez, who is just 19 herself, said children and young people were eager to know about issues in the developing world and to find out ways to become involved.