WHO / WORLD HEATH DAY

To mark World Health Day on 7 April, the World Health Organization (WHO) is calling for intensified efforts to prevent and control hypertension, also known as high blood pressure. WHO

• Categories: News & Features / News Stories / Unifeed
• Video Length: 00:02:33
• Production Date: 3 April 2013
• Asset Language: Original
• Corporate Name: WORLD HEALTH ORGANIZATION - WHO
• Subject Topical: HEALTH; DISEASE PREVENTION; DISEASE CONTROL; DISEASES
• MAMS Id: U130403c

Description

STORY: WHO / WORLD HEATH DAY
TRT: 2.33
SOURCE: WHO
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / NATS

DATELINE: 3 APRIL 2013, GENEVA

Shotlist

FILE – RECENT, INDIA

1. Various, patient having his blood pressure checked

NOVEMBER 2011, SUDAN

2. Various, patient having his blood pressure checked

APRIL 2011, SANTA CRUZ, BOLIVIA

3. Various, patient having his blood pressure checked on the street

2 APRIL 2013, GENEVA

4. SOUNDBITE (English) Oleg Chestnov, Assistant Director-General, WHO:
“High blood pressure is the main course of death through heart attack and stroke for many people in the world. Some of the people know about their high blood pressure on the moment when it is already to late. And we, WHO, together with government, decide to increase our efforts to increase prevention and control of high blood pressure.”
5. Close up, poster from World Health Day on high blood pressure prevention
6. SOUNDBITE (English) Oleg Chestnov, Assistant Director-General, WHO:
“For any individuals in the world it is very important systematically to measure blood pressure just to make sure they keep this problem under control.”
7. Various, Dr. Margaret Chan, Director-General of WHO, having her blood pressure being taken

3 APRIL 2013, GENEVA

8. SOUNDBITE (English) Dr. Margaret Chan, Director-General, WHO:
“Usually high blood pressure does not show any symptoms for years or even decades.”
9. SOUNDBITE (English) Dr. Margaret Chan, Director-General, WHO:
“Why is it so important for WHO to champion this because it is preventable, because it is treatable, for both knowing the blood pressure level is the first critical step,
You know your pressure before you can prevent it or if indeed you are suffering from high blood pressure then you can start taking appropriate treatment.”
10. Close up, poster from World Health Day on high blood pressure prevention
11. SOUNDBITE (English) Dr. Margaret Chan, Director-General, WHO:
“It is important that we take advantage of the early warning signal by taking our blood pressure regularly.”
12. SOUNDBITE (English) Dr. Margaret Chan, Director-General, WHO:
“Don’t let an invisible silent killer steal years of your life away.”

2 APRIL 2013, GENEVA

13. Close up, World Health Organization building corridor

Storyline

To mark World Health Day on 7 April, the World Health Organization (WHO) is calling for intensified efforts to prevent and control hypertension, also known as high blood pressure.

Worldwide, high blood pressure is estimated to affect more than one in three adults aged 25 and over, or about one billion people.

Hypertension is one of the most important contributors to heart disease and stroke – which together make up the world’s number one cause of premature death and disability.

SOUNDBITE (English) Oleg Chestnov, Assistant Director-General, WHO:
“High blood pressure is the main course of death through heart attack and stroke for many people in the world. Some of the people know about their high blood pressure on the moment when it is already to late. And we, WHO, together with government, decide to increase our efforts to increase prevention and control of high blood pressure.”

Researchers estimate that high blood pressure contributes to nearly 9.4 million deaths from cardiovascular disease each year. It also increases the risk of conditions such as kidney failure and blindness.

SOUNDBITE (English) Oleg Chestnov, Assistant Director-General, WHO:
“For any individuals in the world it is very important systematically to measure blood pressure just to make sure they keep this problem under control.”

Detecting high blood pressure is the first step in preventing and controlling it.

SOUNDBITE (English) Dr. Margaret Chan, Director-General, WHO:
“Usually high blood pressure does not show any symptoms for years or even decades.”

SOUNDBITE (English) Dr. Margaret Chan, Director-General, WHO:
“Why is it so important for WHO to champion this because it is preventable, because it is treatable, for both knowing the blood pressure level is the first critical step,
You know your pressure before you can prevent it or if indeed you are suffering from high blood pressure then you can start taking appropriate treatment.”

WHO is calling on all adults around the world to get their blood pressure measured on World Health Day. When people know their blood pressure level, they can take steps to control it.

SOUNDBITE (English) Dr. Margaret Chan, Director-General, WHO:
“It is important that we take advantage of the early warning signal by taking our blood pressure regularly.”

SOUNDBITE (English) Dr. Margaret Chan, Director-General, WHO:
“Don’t let an invisible silent killer steal years of your life away.”

People can cut the risks of high blood pressure by: consuming less salt; eating a balanced diet; engaging in regular physical activity; avoiding tobacco use; and avoiding harmful use of alcohol.

World Health Day is celebrated on 7 April every year to mark the anniversary of the founding of WHO in 1948. Each year, a theme is selected to highlight a priority area of public health concern in the world.