Media Home
UN Web TV
UN Audiovisual Library
UN PhotoUnifeed
WHO / WORLD NO TOBACCO DAY 2013
STORY: WHO / WORLD NO TOBACCO DAY 2013
TRT: 2.34
SOURCE: WHO
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / NATS
DATELINE: 30, 31 MAY 2013, GENEVA, SWITZERLAND / FILE
31 MAY 2013, GENEVA, SWITZERLAND
1. Tilt down, World No Tobacco Day 2013 poster
30 MAY 2013, GENEVA, SWITZERLAND
2. SOUNDBITE (English) Dr. Douglas Bettcher, Director, Prevention of Noncommunicable Diseases, WHO:
“Countries are really facing the underhanded, the deceitful, the dishonest tactics of the tobacco industry because promotion, advertising, sponsorship of their product is their mouthpiece. The way that tobacco industry reaches young people to get them hooked on this addictive drug is the way they convince people to continue to smoke.”
31 MAY 2013, GENEVA, SWITZERLAND
3. Various shots, World No Tobacco Day 2013 displays
30 MAY 2013, GENEVA, SWITZERLAND
4. SOUNDBITE (English) Dr. Douglas Bettcher, Director, Prevention of Noncommunicable Diseases, WHO:
“WHO has chosen the very crucial, the very important theme of banning all forms of tobacco advertising and sponsorship this year because this is one of the key effective measures that we know reduces tobacco consumption. In countries that do a complete ban, implement effectively a complete ban, about 7 percent reduction in consumption can take place.”
31 MAY 2013, GENEVA, SWITZERLAND
5. Various shots, young people wearing World No Tobacco Day 2013 t-shirts
30 MAY 2013, GENEVA, SWITZERLAND
6. SOUNDBITE (English) Dr. Douglas Bettcher, Director, Prevention of Noncommunicable Diseases, WHO:
“We estimate that only 19 countries in the world have managed to actually completely ban all forms of advertising, promotion and sponsorship and that includes the more stealth type, insidious, of advertising promotion and sponsorship that the industry is accustomed to using.”
31 MAY 2013, GENEVA, SWITZERLAND
7. Various shots, people wearing World No Tobacco Day 2013 t-shirts
30 MAY 2013, GENEVA, SWITZERLAND
8. SOUNDBITE (English) Dr. Douglas Bettcher, Director, Prevention of Noncommunicable Diseases, WHO:
“Our Director General will be in Turkey tomorrow, with the prime-minister of Turkey, the minister of finance, the minister of health for a World No Tobacco Day Launch. Turkey is the only country in the world that has reached a best practice level, a highest level of achievement in what we call these empower measures, these measures to reduce tobacco use. And Turkey by doing so has reported a 13 percent reduction in Tobacco use in just four years.”
FILE - RECENT
9. Various shots, Ban Tobacco Advertising, Promotion and Sponsorship PSA
On World No Tobacco Day, 31 May, the World Health Organization (WHO) is calling for countries to ban all forms of tobacco advertising, promotion and sponsorship to help reduce the number of tobacco users. Tobacco use kills nearly 6 million people every year.
SOUNDBITE (English) Dr. Douglas Bettcher, Director, Prevention of Noncommunicable Diseases, WHO:
“Countries are really facing the underhanded, the deceitful, the dishonest tactics of the tobacco industry because promotion, advertising, sponsorship of their product is their mouthpiece. The way that tobacco industry reaches young people to get them hooked on this addictive drug is the way they convince people to continue to smoke.”
Bans on advertising, promotion and sponsorship are one of the most effective ways to reduce tobacco consumption, with countries that have already introduced bans showing an average of 7 percent reduction in tobacco consumption.
SOUNDBITE (English) Dr. Douglas Bettcher, Director, Prevention of Noncommunicable Diseases, WHO:
“WHO has chosen the very crucial, the very important theme of banning all forms of tobacco advertising and sponsorship this year because this is one of the key effective measures that we know reduces tobacco consumption. In countries that do a complete ban, implement effectively a complete ban, about 7 percent reduction in consumption can take place.”
WHO’s report on the global tobacco epidemic 2011 shows that only 19 countries (representing just 6 percent of the world’s population) have reached the highest level of achievement in banning tobacco advertising, promotion and sponsorship. More than one third of countries have minimal or no restrictions at all.
SOUNDBITE (English) Dr. Douglas Bettcher, Director, Prevention of Noncommunicable Diseases, WHO:
“We estimate that only 19 countries in the world have managed to actually completely ban all forms of advertising, promotion and sponsorship and that includes the more stealth type, insidious, of advertising promotion and sponsorship that the industry is accustomed to using.”
A recent survey on tobacco use in Turkey shows the ban on advertising, promotion and sponsorship, combined with other tobacco-control measures, has contributed to cutting tobacco use by more than 13 percent – translating to 1.2 million fewer tobacco users – since 2008.
SOUNDBITE (English) Dr. Douglas Bettcher, Director, Prevention of Noncommunicable Diseases, WHO:
“Our Director General will be in Turkey tomorrow, with the prime-minister of Turkey, the minister of finance, the minister of health for a World No Tobacco Day Launch. Turkey is the only country in the world that has reached a best practice level, a highest level of achievement in what we call these empower measures, these measures to reduce tobacco use. And Turkey by doing so has reported a 13 percent reduction in Tobacco use in just four years.”
Research shows about one third of youth experimentation with tobacco occurs as a result of exposure to tobacco advertising, promotion and sponsorship. Worldwide, 78 percent of young people aged 13-15 years report regular exposure to some form of tobacco advertising, promotion and sponsorship.
According to WHO even when bans are in place, the tobacco industry is constantly finding new tactics to target potential smokers including handing out gifts and selling branded products such as clothing, in particular targeting young people; “stealth” marketing such as engaging trendsetters to influence people in places such as cafes and nightclubs; using online and new media, such as pro-smoking smartphone applications and online discussions led by tobacco company staff posing as consumers; placement of tobacco products and brands in films and television, including reality TV and soap operas; corporate social responsibility activities such as making donations to charities.
Download
There is no media available to download.
