NY / KATY PERRY

At a special event today at UNICEF Headquarters, global pop superstar Katy Perry was appointed UNICEF’s newest Goodwill Ambassador, with a special focus on engaging young people in the agency’s work to improve the lives of the world’s most vulnerable children and adolescents. UNICEF

• Categories: News & Features / News Stories / Unifeed
• Video Length: 00:01:15
• Production Date: 3 December 2013
• Asset Language: Original
• Corporate Name: UNITED NATIONS CHILDREN'S FUND - UNICEF
• Subject Topical: GOODWILL AMBASSADORS
• MAMS Id: U131203g

Description

STORY: NY / KATY PERRY
TRT: 1.15
SOURCE: UNICEF
RESTRICTIONS: NONE
LANGUAGE: ENGLISH/ NATS

DATELINE: 3 DECEMBER 2013 NEW YORK

Shotlist

1. Wide shot, Perry and Lake sitting down
2. Close up, Perry
3. SOUNDBITE (English), Anthony Lake, UNICEF Executive Director:
“You are going to make a huge difference, specially through social media in helping us reach youth to get them more involved in global conversations but also in acting locally.”
4. SOUNDBITE (English), Katy Perry, Pop Superstar:
“I was really inspired to write this song “Unconditionally” based on my experience in Madagascar and seeing these children just have the currency of love between them and exchanging that. So, you know, I really believe in UNICEF I really believe that it’s important for us as adults to look after the children. They are innocent, they deserve that innocence and their happiness and their joy is pure and it should be maintained.”
5. Med shot, Perry and Lake signing
6. Close up, Perry helds out her Unicef T-shirt

Storyline

At a special event today at UNICEF Headquarters, global pop superstar Katy Perry was appointed UNICEF’s newest Goodwill Ambassador, with a special focus on engaging young people in the agency’s work to improve the lives of the world’s most vulnerable children and adolescents.

“You are going to make a huge difference, specially through social media in helping us reach youth to get them more involved in global conversations but also in acting locally.” - UNICEF Executive Director Anthony Lake said to Perry.

As a UNICEF Goodwill Ambassador, Perry will work to engage young people in speaking out about the issues they believe are most important in their own lives and enlisting them more directly in coming up with solutions to those challenges.

She will focus her outreach especially on children and adolescents who are most vulnerable, including those living in severe poverty, affected by violence, abuse, and neglect, and in emergency and conflict situations.

Earlier this year, Perry visited Madagascar, one of the poorest countries in the world, as part of a UNICEF mission, bringing much-needed attention to the situation of children there.

“I was really inspired to write this song “Unconditionally” based on my experience in Madagascar and seeing these children just have the currency of love between them and exchanging that. So, you know, I really believe in UNICEF I really believe that it’s important for us as adults to look after the children. They are innocent, they deserve that innocence and their happiness and their joy is pure and it should be maintained.”

In October, Perry joined in UNICEF’s celebration of the International Day of the Girl Child, lending her hit song “Roar” to the soundtrack of a new PSA to inspire girls and help them become tomorrow’s champions.

Most recently, she has called on her massive social media following to support UNICEF’s emergency relief efforts for children, including those affected by Typhoon Haiyan, which struck the Philippines in early November.