NY / KATY PERRY BEHIND THE SCENES

Pop star Katy Perry’s official appointment as the new UNICEF Goodwill Ambassador took place on Tuesday at UNICEF house inNew York. Her journey with agency began in April this year when she visitedMadagascar, one of the poorest countries in the world. She said the trip changed her life and inspired her to write the song “Unconditionally”. UNICEF

• Categories: News & Features / News Stories / Unifeed
• Video Length: 00:02:31
• Production Date: 6 December 2013
• Asset Language: Original
• Corporate Name: UNITED NATIONS CHILDREN'S FUND - UNICEF
• Subject Topical: FINE ARTS; LITERATURE; MUSIC; GOODWILL AMBASSADORS
• Geographic Subject: MADAGASCAR
• MAMS Id: U131206f

Description

STORY: NY/ KATY PERRY BEHIND THE SCENES
TRT: 2:31
SOURCE: UNICEF
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / NATS

DATELINE: 3 DECEMBER 2013, NEW YORK CITY / RECENT / FILE

Shotlist

3 DECEMBER 2013, NEW YORK CITY

1. Med shot, UNICEF Executive Director Anthony Lake shakes hands with Katy Perry and hands her a UNICEF t-shirt at UNICEF House in NYC
2.SOUNDBITE (English) KATY PERRY, UNICEF Goodwill Ambassador:
“I really believe in UNICEF, I really believe that it’s important for us as adults to look after children. They are innocent, they deserve that innocence and their happiness and joy is pure and it should be maintained”

FILE - 4 APRIL 2013, ANTANANARIVO, MADAGASCAR

3. Med shot, Katy Perry walks in a village Madagascar
4. Med shot, Katy Perry’s back to the camera, walks in a village in Madagascar
5. Med shot, Katy Perry listening to community workers at the Ilaiko Child Protection Center
6. SOUNDBITE (English) KATY PERRY, UNICEF Goodwill Ambassador:
“ I was really inspired to write this song “Unconditionally” based on my experience in Madagascar and seeing these children just have the currency of love between them and exchanging that.”

RECENT – MUSIC VIDEO “UNCONDITIONALLY”

FILE - 5 APRIL 2013, ANALANJIROFO, MADAGASCAR

7. Close up, Katy Perry in a child protection center in Madagascar
8. Med shot, Katy looks on a health worker examining a child for malnutrition in Madagascar
9. Close up, Katy Perry in Madagascar
10. Close up, Katy Perry in Madagascar
11. Wide shot, Katy Perry walking in a village, followed by kids singing,in Madagascar
12. SOUNDBITE (English) KATY PERRY, UNICEF Goodwill Ambassador:
"I think the youth culture is not one that’s like, lost, I think we actually are headed in a positive direction. We have a lot of power and we should use that power of good."
13. Wide shot, Katy Perry in a classroom in Madagascar

RECENT – MUSIC VIDEO “UNCONDITIONALLY”

Storyline

Donning a new role as UNICEF’s Goodwill Ambassador, world famous singer and song-writer, Katy Perry expressed her unconditional support for the most vulnerable children.

SOUNDBITE (English) KATY PERRY, UNICEF Goodwill Ambassador:
“I really believe in UNICEF, I really believe that it’s important for us as adults to look after children. They are innocent, they deserve that innocence and their happiness and joy is pure and it should be maintained.”

Katy’s official appointment as the new UNICEF Goodwill Ambassador took place on Tuesday at the organization’s headquarters in New York.

Katy’s journey with UNICEF began in April this year when she visited Madagascar, one of the poorest countries of the world.

She says the trip changed her life and inspired her songs.

SOUNDBITE (English) Katy Perry, UNICEF Goodwill Ambassador:
“I was really inspired to write this song “Unconditionally” based on my experience in Madagascar and seeing these children just have the currency of love between them and exchanging that.”

It is the children in Madagascar and elsewhere - living in severe poverty, affected by violence and emergencies, that Katy will place in the spotlight.

SOUNDBITE (English) KATY PERRY, UNICEF Goodwill Ambassador:
"I think the youth culture is not one that’s like, lost, I think we actually are headed in a positive direction. We have a lot of power and we should use that power of good."