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NEW YORK / KATY PERRY
STORY: NEW YORK / KATY PERRY
TRT: 2:16
SOURCE: UNICEF
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / NATS
DATELINE: 3 DECEMBER 2013, NEW YORK CITY / FILE
3 DECEMBER 2013, NEW YORK CITY
1. Various shots, Katy Perry with UNICEF Executive Director Anthony Lake, meeting people at UNICEF House
2. Wide shot, Katy Perry sits down, on the stage with UNICEF Executive Director Anthony Lake and moderator Hannah Godefa
3. Med shot, Katy Perry holding UNICEF t-shirt with with UNICEF Executive Director Anthony Lake
4. SOUNDBITE (English) Katy Perry, UNICEF Goodwill Ambassador:
“I am very excited to take on this responsibility and this role, to be able to take all the attention that I have, and all the spotlight, and shine it on the children that need to be illuminated and highlighted and saved and helped.”
FILE - APRIL 2013, MADAGASCAR
5. Wide shot, children in a classroom in Madagascar, clapping
6. Close up, girl smiles in classroom in Madagascar
3 DECEMBER 2013, NEW YORK CITY
7. SOUNDBITE (English) Katy Perry, UNICEF Goodwill Ambassador:
“UNICEF in particular was special to me because I took a trip with them. Whatever I decide to do, whether it’s to be a part of an organization or brand or anything I do, it’s because I've had an experience with them.”
FILE - APRIL 2013, MADAGASCAR
8. Wide shot, Katy Perry walking with UNICEF staff in a village in Madagascar
9. Close up, Katy Perry looking on student as she draws with a crayon, Madagascar
10. Med shot, Katy Perry looks at students in classroom, Madagascar
3 DECEMBER 2013, NEW YORK CITY
11. SOUNDBITE (English) Katy Perry, UNICEF Goodwill Ambassador:
“I saw all these children interacting with each other - there was so much love between them and their exchanges, there was so much compassion between them and they don’t have anything, they don’t have any material possessions, they don’t have any social status.”
FILE - APRIL 2013, MADAGASCAR
12. Wide shot, Katy Perry jumping rope and playing with children in Madagascar
3 DECEMBER 2013, NEW YORK CITY
13. SOUNDBITE (English) Katy Perry, UNICEF Goodwill Ambassador:
“It’s an unconditional love, it's a non-judgmental love. I was really inspired by that kind of high level of love that they are trading over there.”
FILE - APRIL 2013, MADAGASCAR
14. Wide shot, Katy Perry walking with children following her, Madagascar
15. Close shot, children singing in Madagascar
16. Med shot, Katy Perry listening to woman, Madagascar
17. Close shot, little girl being examined for malnutrition
3 DECEMBER 2013, NEW YORK CITY
18. SOUNDBITE (English) Katy Perry, UNICEF Goodwill Ambassador:
“We have to look beyond our countries and help all the other children because they deserve it too, because we need to raise a generation that has a different way of thinking, that has empathy and compassion so they can have that with their children.”
FILE - APRIL 2013, MADAGASCAR
19. Various shots, Katy Perry washing hands with school children in Madagascar
20. Various shots, Katy Perry dancing with children in Madagascar
Global pop superstar Katy Perry was appointed earlier this month by the United Nations Children’s Fund (UNICEF) as its newest Goodwill Ambassador, with a special focus on engaging young people in efforts to improve the lives of the world’s most vulnerable children and adolescents.
SOUNDBITE (English) Katy Perry, UNICEF Goodwill Ambassador:
“I am very excited to take on this responsibility and this role, to be able to take all the attention that I have, and all the spotlight, and shine it on the children that need to be illuminated and highlighted and saved and helped.”
As a Goodwill Ambassador, Perry will work to engage young people in speaking out about the issues they believe are most important in their own lives and enlisting them more directly in coming up with solutions to those challenges.
SOUNDBITE (English) Katy Perry, UNICEF Goodwill Ambassador:
“UNICEF in particular was special to me because I took a trip with them. Whatever I decide to do, whether it’s to be a part of an organization or brand or anything I do, it’s because I've had an experience with them.”
Earlier this year, Ms. Perry visited Madagascar as part of a UNICEF mission to draw attention to the situation of children in one of the poorest countries in the world.
SOUNDBITE (English) Katy Perry, UNICEF Goodwill Ambassador:
“I saw all these children interacting with each other - there was so much love between them and their exchanges, there was so much compassion between them and they don’t have anything, they don’t have any material possessions, they don’t have any social status.”
SOUNDBITE (English) Katy Perry, UNICEF Goodwill Ambassador:
“It’s an unconditional love, it's a non-judgmental love. I was really inspired by that kind of high level of love that they are trading over there.”
The 29-year-old singer will focus her outreach especially on children and adolescents who are most vulnerable, including those living in severe poverty, affected by violence, abuse, and neglect, and in emergency and conflict situations.
SOUNDBITE (English) Katy Perry, UNICEF Goodwill Ambassador:
“We have to look beyond our countries and help all the other children because they deserve it too, because we need to raise a generation that has a different way of thinking, that has empathy and compassion so they can have that with their children.”
In October, she joined in UNICEF’s celebration of the International Day of the Girl Child, lending her hit song “Roar” to the soundtrack of a new public service announcement to inspire girls and help them become tomorrow’s champions.
Most recently, she has called on her massive social media following to support UNICEF’s emergency relief efforts for children, including those affected by Typhoon Haiyan, which struck the Philippines in early November.
Perry joins an impressive roster of UNICEF Goodwill Ambassadors that includes David Beckham, Orlando Bloom, Jackie Chan, Angélique Kidjo and Leo Messi, among others.
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