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STORY: BRAZIL / SERGIO RAMOS
TRT: 1.24
SOURCE: UNICEF
RESTRICTIONS: NONE
LANGUAGE: SPANISH / NATS
DATELINE: 10 JUNE 2014, CURITIBA, STATE OF PARANÁ, BRAZIL
1. Various shots, Sergio Ramos playing soccer with kids
2. SOUNDBITE (Spanish) Sergio Ramos, UNICEF National Ambassador for Spain:
“Above anything else in life, you have to be human and supportive. And I can say that I am able to sleep peacefully every night because you feel you are a better person when you are able to help thousands of children in need.”
3. Med shot, Ramos at the dais
4. SOUNDBITE (Spanish)Sergio Ramos, UNICEF National Ambassador for Spain:
“Smiling is the one thing in life that is free, right? When you see the conditions than some of these kids live in, you realize there is a lot to fight for – their rights, their education, better opportunities in life linked to sports or study and in that way you can see the scarcity in that respect. And then you see that just a ball in the football field makes them smile.”
5. Med shot, Ramos receiving a framed photograph
Real Madrid and Spanish National Team star football player, Sergio Ramos, was appointed today (10 June) as UNICEF Spain’s newest ambassador during an event with youth in the Brazilian city of Curitiba where he is participating in a UNICEF program for the promotion of fair play and the right to sport.
Sergio Ramos has been a long time supporter of UNICEF's work on behalf of the most vulnerable children, visiting child survival programs in Senegal, leading and participating in solidarity matches such as Champions for Africa and Champions for Life, recording messages of support, donating personal objects and memorabilia to raise funds for UNICEF programs, and participating in television specials for the most vulnerable children.
During today’s ceremony in Curitiba, Ramos stated he was honoured to support UNICEF’s work for the promotion of sport and for the protection of children.
SOUNDBITE (Spanish) Sergio Ramos, UNICEF National Ambassador for Spain:
“Above anything else in life, you have to be human and supportive. And I can say that I am able to sleep peacefully every night because you feel you are a better person when you are able to help thousands of children in need.”
His appointment comes at an exciting time – the start of World Cup in Brazil and the kickoff of the ‘Team UNICEF’ initiative, which aims to use sport to promote tolerance, peace, respect, and also encourage cooperation and leadership among young people. It further aims to focus on the need for children to be protected from violence.
SOUNDBITE (Spanish)Sergio Ramos, UNICEF National Ambassador for Spain:
“Smiling is the one thing in life that is free, right? When you see the conditions than some of these kids live in, you realize there is a lot to fight for – their rights, their education, better opportunities in life linked to sports or study and in that way you can see the scarcity in that respect. And then you see that just a ball in the football field makes them smile.”
The Executive Director of UNICEF Spain, Javier Martos, conveyed his appreciation to Sergio Ramos on behalf of the organization for his continued collaboration throughout the years.
As an ambassador for UNICEF Spain, Ramos will volunteer his time to strengthen the involvement of Spanish society in the cause of children and their rights. His role in spreading the message of UNICEF is and will remain crucial to awareness-raising and resource mobilization.
