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STORY: UNICEF / BATTLE AGAINST EBOLA
TRT: 2.36
SOURCE: UNICEF
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / NATS
DATELINE: 12 NOVEMBER 2014, NEW YORK CITY / FILE
FILE - 7 NOVEMBER 2014, MAKENI, SIERRA LEONE
1. Wide shot, construction of Community Care Centers / CCC
2. Med shot, men digging at CCC construction site
3. Various shots, clinical training for staff who will be working in new Ebola Community Care Centers being rolled out in the Bombali district of Sierra Leone
12 NOVEMBER 2014, NEW YORK CITY
4. SOUNDBITE (English) Peter Salama, UNICEF’s Global Ebola Emergency Coordinator:
“We are mobilizing communities because communities are at the forefront of the response, and they are they are the key target for UNICEF in terms of supporting communities to make changes required to stem this outbreak and that’s really where all of UNICEF’s action is focused, whether it’s the community care centres seeking to give communities local options to care and treatment or it’s the C4D approaches, which working together really help underscore the key behavioural shifts that have to happen to stop this outbreak.”
FILE - 7 NOVEMBER 2014, MAKENI, SIERRA LEONE
5. Various shots, Community Care Centre staff in protective suits
12 NOVEMBER 2014, NEW YORK CITY
6. SOUNDBITE (English) Peter Salama, UNICEF’s Global Ebola Emergency Coordinator:
“The community care centres are basically taking the concept that we need to offer support and treatment and isolation to the victims of Ebola. They’re really saying, okay, let’s try and decentralize that care as close to where people are living as possible, so it’s really taking that supportive care and those protocols and pushing them out to the most rural and marginalized parts of the country. So it’s not lower quality care, its decentralized care that we are seeking to achieve through the community care centres.”
FILE - 20 SEPTEMBER 2014, FREETOWN, SIERRA LEONE
7. Various shots, community health worker pastes sign on door as part of house-to-house Ebola prevention campaign
8. Wide shot, volunteers walking down the street
9. Various shots, health worker speaking with community members, raising awareness about Ebola
12 NOVEMBER 2014, NEW YORK CITY
10. SOUNDBITE (English) Peter Salama, UNICEF’s Global Ebola Emergency Coordinator:
“If we do this right and we do this well, we will have mobilized community health workers, MCH aides, communities themselves will be fully engaged in the behavioural aspects of their own health care and of course what I’m just describing are the building blocks for a successful primary health care and that’s where we will be going next with all of these approaches.”
OCTOBER 2014, CLARA TOWN CLINIC, MONROVIA, LIBERIA
11. Close up, vaccinator putting on surgical gloves
12. Med shot, doctor giving patient an injection while others wait
27, 28 SEPTEMBER 2014, SIERRA LEONE
13. Close up health worker placing thermometers in cases
14. Med shot, worker checks a girl’s temperature by placing the thermometer in underarm
15. Med shot, family with an Ebola survivor, reunified
16. Med shot, health worker gives child critical Ebola prevention supplies
17. Wide shot, Ebola survivors walking out of the Interim Care Centre
18. Wide shot, car with Ebola survivors arrives in community in Pandembu, and neighbours cheer
UNICEF said today (13 Nov) the battle against Ebola must be waged, and will be won, at the heart of the communities.
The organization is helping the governments of Guinea, Liberia and Sierra Leone build, staff and equip Community Care Centres -- small structures where patients with Ebola symptoms are accommodated within their communities to break the cycle of transmission and where they will receive care by trained community health workers.
SOUNDBITE (English) Peter Salama, UNICEF’s Global Ebola Emergency Coordinator:
“We are mobilizing communities because communities are at the forefront of the response, and they are they are the key target for UNICEF in terms of supporting communities to make changes required to stem this outbreak and that’s really where all of UNICEF’s action is focused, whether it’s the community care centres seeking to give communities local options to care and treatment or it’s the C4D approaches, which working together really help underscore the key behavioural shifts that have to happen to stop this outbreak.”
In Sierra Leone, the first 10 Community Care Centres are due to be completed this week and that number is expected to quadruple by the end of the month.
SOUNDBITE (English) Peter Salama, UNICEF’s Global Ebola Emergency Coordinator:
“The community care centres are basically taking the concept that we need to offer support and treatment and isolation to the victims of Ebola. They’re really saying, okay, let’s try and decentralize that care as close to where people are living as possible, so it’s really taking that supportive care and those protocols and pushing them out to the most rural and marginalized parts of the country. So it’s not lower quality care, its decentralized care that we are seeking to achieve through the community care centres.”
In Sierra Leone, street-to-street announcements and home visits are being conducted in hotspot areas. A house-to-house campaign led by the Government back in September reached over one million homes with life-saving messages.
A survey of knowledge, attitudes and practices related to Ebola in Sierra Leone shows high knowledge about the disease, including how it is transmitted. About 90 per cent of respondents are aware that contact with blood and bodily fluids must be avoided to prevent transmission. Efforts are now focused on translating that knowledge into behaviour change.
SOUNDBITE (English) Peter Salama, UNICEF’s Global Ebola Emergency Coordinator:
“If we do this right and we do this well, we will have mobilized community health workers, MCH aides, communities themselves will be fully engaged in the behavioural aspects of their own health care and of course what I’m just describing are the building blocks for a successful primary health care and that’s where we will be going next with all of these approaches.”
UNICEF is supporting critical community-based initiatives designed to strengthen the response to the Ebola outbreak at the most local level.
In Liberia, rapid response teams are being deployed to “hotspots” across the country to contain new outbreaks in the most remote communities as they are reported. These rapid response teams, which have visited six hotspots in the past two weeks, also identify and decide on the immediate response measures necessary to isolate and treat those who have been affected and to prevent further transmission.
In countries where myths, misconceptions and misinformation have put a serious strain on the Ebola response, the key to success is to promote key behaviours that will reduce the chance of transmission at the grassroots level.
Programmes implemented by local partners, including youth groups, teachers and faith leaders, are helping educate the public on how to prevent Ebola transmission and encouraging them to seek immediate medical care in case they experience symptoms.
Local leadership is pivotal in the fight against the virus. In Guinea’s Nzérékoré region, for example, close to the original epicentre of the outbreak, UNICEF and its partners are working with traditional healers, public transport drivers, health workers, young leaders and politicians in the fight against the disease. In Liberia, nearly 5,000 teachers have been trained to undertake door-to-door awareness activities.
