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STORY: UN / UNWOMEN REPORT
TRT: 2:35
SOURCE: UNIFEED-UNTV
RESTRICTIONS: NONE
LANGUAGE: ENGLISH/NATS
DATELINE: 23 NOVEMBER 2015, NEW YORK CITY/ FILE
FILE/NEW YORK CITY
1. Wide shot, exterior United Nations Headquarters
23 NOVEMBER 2015, NEW YORK CITY
2. Med shot, dais
3. SOUNDBITE: (English) Nannette Braun, United Nations Women’s Chief of Communications and Advocacy:
“In 2015, evidence from 114 countries and more than 22,000 news reports show that progress has basically ground to a halt. Women are the subject of news coverage only about a quarter of the time, a ratio that has not changed in the past 5 years. Since 1995, it has only increased by 7 percent. If this glacial pace were to continue it would still take another 75 years until we reach parity of women as news subjects in the media.”
4. Med shot, journalists
5. SOUNDBITE: (English) Nannette Braun, United Nations Women’s Chief of Communications and Advocacy:
“The survey findings should be a wake-up call to media houses and news rooms. Media are a powerful force in shaping how we see the world, what we think and how we act. We know now that the ways in which women are depicted has a profound effect on attitudes and can either reinforce or break with traditional roles and stereotypes. That recognition brings responsibility.”
6. Med shot, journalists
7. SOUNDBITE: (English) Karin Achtelstetter, General Secretary, World Associate for Christian Communication (WACC):
“The first target is that news rooms support gender equality and we are aiming at 100 percent of national public media by 2020 and 40 percent of private media in each country. Our second target is that we want to reach 50 percent of overall global presence of women in the news by 2020. And that takes me to the third target and that is that we want to see a global average of news that clearly challenges gender stereotypes at 30 percent by 2020.”
8. Med shot, journalists
9. SOUNDBITE: (English) Karin Achtelstetter, General Secretary, World Associate for Christian Communication (WACC):
“Our fourth target is that the global average of news that highlights issues of gender equality and inequality should be at 30 percent. And the fifth target point is that the global average of news reporting that is anchored in a critical, human rights perspective is also at 30 percent.”
10. Med shot, dais
Progress toward equality for women in the news media has basically ground to a halt, according to a new survey released by The Global Media Monitoring Project (GMMP).
Presenting key findings from the survey at a press conference today (23 Nov) at United Nations Headquarters in New York, Nannette Braun, United Nations Women’s Chief of Communications and Advocacy said, “ Women are the subject of news coverage only about a quarter of the time, a ratio that has not changed in the past 5 years. Since 1995, it has only increased by 7 percent. If this glacial pace were to continue it would still take another 75 years until we reach parity of women as news subjects in the media.”
The survey is based on evidence from 114 countries and more than 22,000 news reports.
She stressed, “The survey findings should be a wake-up call to media houses and news rooms. Media are a powerful force in shaping how we see the world, what we think and how we act. We know now that the ways in which women are depicted has a profound effect on attitudes and can either reinforce or break with traditional roles and stereotypes. That recognition brings responsibility.”
Karin Achtelstetter, General Secretary of the World Associate for Christian Communication (WACC) proposed concrete objectives and highlighted five main target points. She said, “The first target is that news rooms support gender equality and we are aiming at 100 percent of national public media by 2020 and 40 percent of private media in each country. Our second target is that we want to reach 50 percent of overall global presence of women in the news by 2020. And that takes me to the third target and that is that we want to see a global average of news that clearly challenges gender stereotypes at 30 percent by 2020.”
She said the fourth target, “is that the global average of news that highlights issues of gender equality and inequality should be at 30 percent. And the fifth target point is that the global average of news reporting that is anchored in a critical, human rights perspective is also at 30 percent.”
The 2015 Global Media Monitoring report includes data from 114 countries and provides analysis and case studies at global, regional and national levels, including trends detected since the first GMMP was conducted 20 years ago. The results are based on data gathered by volunteer teams who monitored 22,136 stories published, broadcast or tweeted by 2,030 distinct media houses, written or presented by 26,010 journalists and containing 45,402 people interviewed and/or subjects of the stories.
