UNICEF / #REIMAGINE CAMPAIGN

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This week, UNICEF is launching #Reimagine, a global campaign to prevent the COVID-19 pandemic from becoming a lasting crisis for children, especially the most vulnerable children – such as those affected by poverty, exclusion or family violence. UNICEF
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STORY: UNICEF / #REIMAGINE CAMPAIGN
TRT: 01:43
SOURCE: UNICEF
RESTRICTIONS: PLEASE CREDIT UNICEF ON SCREEN
LANGUAGES: NATS

DATELINE: 30 APRIL 2020, BEIRUT, LEBANON / 17 APRIL 2020, QUITO, ECUADOR / FEBRUARY 2020, PORT BOUET, COTE D'IVOIRE / JANUARY 2019, BEKASI, INDONESIA / JANUARY 2019 CANBERRA, AUSTRALIA / JANUARY 2019, KYIV, UKRAINE / 20 FEB 2019, TAMBUL, WESTERN HIGHLANDS PROVINCE, PAPUA NEW GUINEA

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Shotlist

30 APRIL 2020, BEIRUT, LEBANON

1. Wide shot, warehouse staff moving UNICEF supplies boxes
2. Wide shot, warehouse staff moving UNICEF supplies boxes
3. Wide shot, warehouse staff moving UNICEF supplies boxes
4. Wide shot, unloading UNICEF supplies boxed from high shelves
5. Wide shot, unloading UNICEF supplies boxed from high shelves
6. Med shot, UNICEF staff working to pack and deliver vital and life-saving supplies

17 APRIL 2020, QUITO, ECUADOR

7. Wide shot, staff member disinfecting a truck arriving with supplies
8. Wide shot, unloading UNICEF supplies from truck in protective clothing

FEBRUARY 2020, PORT BOUET, COTE D'IVOIRE

9. Med shot, nurses giving the first care, with a mouth mask, to newborn babies at health centre
10. Med shot, nurses giving the first care, with a mouth mask, to newborn babies at health centre

JANUARY 2019, BEKASI, INDONESIA

11. Close up, newborn baby girl lies on a bed in the Rumah Awal Bros Hospital

JANUARY 2019 CANBERRA, AUSTRALIA

12. Close up, newborn baby boy at the Canberra Centenary Hospital for Women and Children

JANUARY 2019, KYIV, UKRAINE

13. Close up, newborn baby boy lies on a bed at the Kyiv perinatal centre

20 FEB 2019, TAMBUL, WESTERN HIGHLANDS PROVINCE, PAPUA NEW GUINEA

14. Med shot, baby being fitted with a hypothermia alert bracelet
15. Close up, hypothermia alert bracelet on newborn
16. Med shot, BKK volunteer showing device to audience

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Storyline

This week, UNICEF is launching #Reimagine, a global campaign to prevent the COVID-19 pandemic from becoming a lasting crisis for children, especially the most vulnerable children – such as those affected by poverty, exclusion or family violence.

An additional 6,000 children could die every day from preventable causes over the next six months as the COVID-19 pandemic continues to weaken health systems and disrupt routine services, UNICEF said today.

These potential child deaths will be in addition to the 2.5 million children who already die before their 5th birthday every six months in the 118 countries included in the study, threatening to reverse nearly a decade of progress on ending preventable under-five mortality.

Some 56,700 more maternal deaths could also occur in just six months, in addition to the 144,000 deaths that already take place in the same countries over a six-month period.

In countries with already weak health systems, COVID-19 is causing disruptions in medical supply chains and straining financial and human resources. Visits to health care centres are declining due to lockdowns, curfews and transport disruptions, and as communities remain fearful of infection. In a commentary to the Lancet report, UNICEF warns these disruptions could result in potentially devastating increases in maternal and child deaths.

According to the modeling, and assuming reductions in coverage in the worst-case scenario, the 10 countries that could potentially have the largest number of additional child deaths are: Bangladesh, Brazil, Democratic Republic of the Congo, Ethiopia, India, Indonesia, Nigeria, Pakistan, Uganda and United Republic of Tanzania. The 10 countries that are most likely to witness the highest excess child mortality rates under the worst-case scenario are: Djibouti, Eswatini, Lesotho, Liberia, Mali, Malawi, Nigeria, Pakistan, Sierra Leone and Somalia. Continued provision of life-saving services is critical in these countries.

Through the #Reimagine campaign, UNICEF is issuing an urgent appeal to governments, the public, donors and the private sector to join UNICEF to respond, recover and reimagine a world currently besieged by the coronavirus.

To kickstart the campaign, two of UNICEF’s valued partners - Pandora and ING - have both agreed to pledge a generous donation to show their part in answering the call to this appeal and to spur more donations from the public in the coming weeks.

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19485
Production Date
Creator
UNICEF
Alternate Title
unifeed200512b
MAMS Id
2544940
Parent Id
2544940