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STORY: FAO / ALPHADI WORLD COTTON DAY
TRT: 02:14
SOURCE: FAO
RESTRICTIONS: PLEASE CREDIT FAO ON SCREEN
LANGUAGE: FRENCH /ITALIAN /ENGLISH / NATS
DATELINE: 29 SEPTEMBER 2025, ROME, ITALY
1. Wide shot, exteriors of Rome’s Academy of Fashion
2. Various shots, fashion designer Alphadi with students of Rome’s Academy of Fashion
3. SOUNDBITE (French) Alphadi, Fashion Designer:
“For me, this is a way to highlight all that Africa is capable of. And I think, for me, it’s a fitting way to pay tribute to our continent, and also to value the work and to illustrate Africa’s strengths. African cotton is a quality product, and it can be used by people of the Sahel, as well as Europeans, Americans – the whole world.”
4. Various shots, students of Rome’s Academy of Fashion working on new designs
5. Various shots, fashion designer Alphadi giving advice on new designs to students of Rome’s Academy of Fashion
6. SOUNDBITE (Italian) Cecilia Marchesini, Fashion Design Student:
“This experience is really interesting for us because it’s the first time we work directly with a culture very different from our own. And we thought it would be a fun to be part of this – the idea to challenge ourselves to blend two very different cultures that, in the end, we realized had many similarities.”
7. Various shots, Alphadi at Rome’s Academy of Fashion during his two-day masterclass
8. SOUNDBITE (English) El Mamoun Amrouk, Senior Economist, the Food and Agriculture Organization (FAO):
“The idea for World Cotton Day came from many African cotton producing countries. They got together and they decided that the best way to promote cotton and their product is to try to push for a World Cotton Day, for the world to celebrate cotton.”
9. Wide shot, Rome’s Academy of Fashion.
10. Various shots, colourful fashion designs at Rome’s Academy of Fashion.
The renowned Nigerien fashion designer Alphadi led a masterclass for students at Rome’s Academy of Fashion to celebrate African cotton and design as part of the events held by the Food and Agriculture Organization of the United Nations (FAO) to celebrate World Cotton Day on 7 October.
On the last two days of September, Alphadi taught 14 students currently earning their degrees at Rome’s Academy of Fashion how to blend African and Italian fashion traditions.
Known as "the Magician of the Desert" for his internationally recognised work in haute couture, Alphadi worked with the students in creating seven original cotton-based designs.
SOUNDBITE (French) Alphadi, Fashion Designer:
“For me, this is a way to highlight all that Africa is capable of. And I think, for me, it’s a fitting way to pay tribute to our continent, and also to value the work and to illustrate Africa’s strengths. African cotton is a quality product, and it can be used by people of the Sahel, as well as Europeans, Americans – the whole world.”
Cecilia Marchesini, a student at the Academy, highlighted the exciting opportunity of working with Alphadi, who is a Goodwill Ambassador for African Innovation and Creation at the United Nations Educational, Scientific and Cultural Organization (UNESCO).
SOUNDBITE (Italian) Cecilia Marchesini, Fashion Design Student:
“This experience is really interesting for us because it’s the first time we work directly with a culture very different from our own. And we thought it would be a fun to be part of this – the idea to challenge ourselves to blend two very different cultures that, in the end, we realized had many similarities.”
Recognizing the unique benefits of cotton, in August 2021, the General Assembly of the United Nations designated 7 October of each year as World Cotton Day.
Since then, FAO and its partners have led the initiative to promote cotton. This year, FAO partnered with the fashion sector, showing how cotton goes from field to fashion, becoming an important sector for the new generation.
World Cotton Day originated as a request from African cotton-producing countries eager to promote cotton and celebrate it worldwide, said El Mamoun Amrouk, Senior economist at FAO.
SOUNDBITE (English) El Mamoun Amrouk, Senior Economist, the Food and Agriculture Organization (FAO):
“The idea for World Cotton Day came from many African cotton producing countries. They got together and they decided that the best way to promote cotton and their product is to try to push for a World Cotton Day, for the world to celebrate cotton.”
The cotton sector employs millions of people worldwide. It is a top industry for some of the poorest countries, attracting export revenues for producers.
The objective of World Cotton Day is to raise the visibility of the cotton sector and increase awareness of the critical role it plays in economic development, international trade, and poverty alleviation, as cotton is central to the livelihoods of millions of people in more than 80 countries.
