ITU / AI FOR GOOD GLOBAL SUMMIT

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Speaking at the AI for Good Summit, Secretary-General of ITU Doreen Bogdan-Martin said, “Our agency is the power to keep humanity in the loop, to decide whether, when, and how AI acts on our behalf.” ITU
Description

STORY: ITU / AI FOR GOOD GLOBAL SUMMIT

TRT: 6:15

SOURCE: ITU

RESTRICTIONS: NONE

LANGUAGE: ENGLISH / NATS

 

DATELINE: 08 JULY 2026, GENEVA, SWITZERLAND

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Shotlist

1. Wide shot, conference room

2. SOUNDBITE (English) Frederic Werner, Chief, Strategic Engagement Department, & AI for Good, International Telecommunication Union (ITU):

“Welcome to AI for Good. Now for the next 72 hours, Geneva is about to become one of the most dynamic places on earth for anyone interested in a future with AI.”

3. Various shots, pening artistic intelligence performance “Beyond"

4. SOUNDBITE (English) Bjorn Ulvaeus, Co-founder of ABBA and President, CISAC:

“The title of this summit contains the question, good for whom? I want to suggest a simple test. A technology is good when the human beings whose work made it possible are not erased by it. When they consent to it, when they share in what it creates. Bye then. Test. AI for good already exists. I know because I'm standing inside an example of it every night in London. Some of you may have seen our voyage. Four digital avatars, myself among them, 40 years younger.”

5. Wide shot, conference room

6. SOUNDBITE (English) Doreen Bogdan-Martin, Secretary-General, ITU:

“AI systems are increasingly able to act on our behalf with growing autonomy. But agency, agency in its fullest sense, is also the ability to exercise judgment, discernment, and moral responsibility. And guess what? That's where all of you come in. All of us come in! Our agency is the power to keep humanity in the loop, to decide whether, when, and how AI acts on our behalf.”

7. SOUNDBITE (English) Paul Kagame, President, Republic of Rwanda:

“This new technology is moving fast, and we cannot afford to lag behind. We must be intentional about designing, funding, and governing AI so that it can reach its full potential.”

8. SOUNDBITE (English) Alar Karis, President, Republic of Estonia:

“AI must help us build better public services and a more human-centered state. Estonia now moves towards proactive and personalized services so that the people receive support at the right moment without having to navigate the internal structure of government.”

9. SOUNDBITE (English) Halla Tómasdóttir, President of Iceland:

“When we speak about artificial intelligence, we often speak about technical capability. What can AI calculate? What can it predict? What can optimize? What can create? But perhaps the more important questions are these. What kind of human beings will we become alongside this great transformation?”

10. SOUNDBITE (English) Guy Ryder, Under-Secretary-General for Policy, Executive Office of the Secretary-General (EOSG):

“Used well, shared widely, it can compress decades of development into years. It can help people everywhere gain access to knowledge and services that were once beyond their reach. And in that sense, AI can become one of the great equalizers of the 21st century.”

11. SOUNDBITE (English) Brad Smith, President, Microsoft:

“For the greatest divide that exists in the world today, the economic divide between the global north and the global south. An economic divide that in many ways, in my view, was created by the unequal access and adoption of a world-leading technology, electricity. Yet again, we're seeing unequal access to an adoption of technology.”

12. SOUNDBITE (English) A message on behalf of His Holiness Pope Leo XIV:

“As you are convening to reflect upon AI, which raises some of the major questions of our time regarding the future of humanity, the Holy Father would like to assure you of the Holy See's presence and openness to dialog, especially in this epochal turning point.”

13. SOUNDBITE (English) Leaders Fireside Chat, Marc Benioff, Chair & CEO, Salesforce and CEO, The Atlantic:

“Are companies going to be held responsible for the technology that they're building? You know, I think we all saw social media companies got a pass. You and I have talked about that many times. Well, is this going to social media 2.0 where companies can build whatever they want, deliver whatever technology it is? We call it AI for good, but will companies be held responsible for that capability? “

14.SOUNDBITE (English) High-Level Conversation on Pope Leo XIV’s first Encyclical Letter “Magnifica humanitas”:

“Disarm the automatic lethal weapons systems that we have to try and ensure there's some level of oversight there. But analogously, we also want to ensure that AI is developed in ways that take account of the existing problems in our world.”

15.SOUNDBITE (English) Press conference with Will i.am:

“Let's go a hundred years back, that's 1926. You're not Sam Altman, you're Thomas Edison. It was important that Thomas Edison collaborated with not only technologists, but the arts.”

16. Various shots, AI for Good exhibition

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Storyline

Speaking at the AI for Good Summit today (8 Jul), Secretary-General of ITU Doreen Bogdan-Martin said, “Our agency is the power to keep humanity in the loop, to decide whether, when, and how AI acts on our behalf.”

AI for Good Summit is organized by ITU in partnership with over 50 UN partners and co-convened with the Government of Switzerland. The Summit aims to unlock AI’s potential to serve humanity.

It brings stakeholders together to harness AI’s potential to solve global challenges. It aims to empower people with the tools and knowledge to thrive in the AI era—nurturing the future wave of innovators. It provides solutions and knowledge by developing AI standards to create more opportunities for innovation and digital transformation worldwide. It examines the current state of AI standardisation and explore the evolving role of emerging AI technologies and standards in supporting policy frameworks and innovation.

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