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STORY: UNEP / DIGITAL PASSPORT SUSTAINABLE DENIM
TRT: 07:54
SOURCE: UNEP
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / NATS
DATELINE: 17 JULY 2026 - TUNIS AND MOKNINE, TUNISIA
1. SOUNDBITE (English) Amber Valletta, Supermodel, UN Environment Programme Goodwill Ambassador:
“I think we have a long way to go in the textile industry to change the way we make things. We have the potential to, I think, revolutionize the industry and change it systemically. But it's going to take all hands on deck. It's going to take customers demanding, you know, more transparency and more traceability and more understanding of how their clothes are made and how to take care of them and what to do with them at the end of life.”
2. SOUNDBITE (English) Sheila Aggarwal-Khan, Director, Industry and Economy Division - UN Environment Programme:
“So the EU policy, for instance, is shifting the way in which the global system of companies is looking at textiles, because they're seeing that if they meet certain standards, they enter niche markets, which on the one hand reduce the environmental footprint, the health footprint. And actually consumers increasingly are looking for products like this.”
3. SOUNDBITE (English) Sheila Aggarwal-Khan, Director, Industry and Economy Division - UN Environment Programme:
“So the digital product passport offers real opportunities for governments and companies because it allows them to show the content of their product, which becomes very important as a marketing tool because you can see and trace the composition of products from across the life cycle, and something that consumers and buyers are really looking to, especially as they look for more sustainable products in the market.”
4. SOUNDBITE (English) Sheila Aggarwal-Khan, Director, Industry and Economy Division - UN Environment Programme:
“So what that means for sustainability as large is that you have a tool here that can actually help create the market for more circular and more sustainable products.”
5. Various shots, factory workers finishing denim products at the Gonser Denim Revolution Factory in Tunis, Tunisia
6. Med shot, UNEP Goodwill Ambassador Amber Valletta asking DEMCO Creative Director Alison De Meirsman to define “digital product passport”
7. SOUNDBITE (English) Alison De Meirsman, Creative Director, DEMCO:
“So the digital product passport is pushing us to document everything about a garment from the fiber, the composition, the wash, even traceability about recycling and everything that comes after just all that.”
8. Various shots, worker sewing denim jeans at the Gonser Denim Revolution Factory in Tunis, Tunisia
9. Various shots, workers adding rivets to jeans at the Gonser Denim Revolution Factory in Tunis, Tunisia
10. Various shots, worker tracing designs on jeans at the Gonser Denim Revolution Factory in Tunis, Tunisia
11. Various shots, moving Single Take shot of UNEP Goodwill Ambassador Amber Valletta and DEMCO Creative Director Alison De Meirsman demonstrating the use of the digital product passport on a DEMCO product
12. SOUNDBITE (English) Johnny De Meirsman, Founder and CEO, DEMCO:
“The digital passport is actually making that available for the or will make that available for the for the consumers and the public where things are coming from, from actually from the land until the final final product.”
13. SOUNDBITE (English) Bilel Ben Miled, Sustainability Manager - Gonser Group:
“The traditional denim activity consume a lot of water, a lot of energy and and produces a lot of environmental impact.”
14. SOUNDBITE (English) Bilel Ben Miled, Sustainability Manager - Gonser Group:
“With the new technology and investing in the recycling station, we can reduce even more than 75% of consumption water in one piece.”
15. Wide shot of a machine that uses ozone gas to bleach, fade and sanitize jeans with minimal or no water
16. Various shots, a laser machine creating special effects such as distressed, bleached or patterned looks on denim at the Gonser Denim Revolution Factory in Tunis, Tunisia
17. Various shots, Factory worker marking denim samples
18 . Various shots, factory workers working with denim at the DEMCO factory in Moknine, Tunisia
19. Various shots, workers spraying designs on denim at the DEMCO factory in Moknine, Tunisia
20. Various shots, worker examining a roll or fabric at the DEMCO factory in Moknine, Tunisia
21. Various shots, workers using rocks to distress denim at the DEMCO factory in Moknine, Tunisia
22. UPSOUND (English) UNEP Goodwill Ambassador Amber Valletta discussing an upcycled denim collection made for Tommy Hilfiger with Alison De Meirsman, Creative Director of DEMCO
23. UPSOUND (English) UNEP Goodwill Ambassador Amber Valletta discussing an upcycled denim jacket based on traditional Tunisian designs with Alison De Meirsman, Creative Director of DEMCO.
This story takes viewers inside Tunisia's denim manufacturing sector, where producers are testing Digital Product Passport systems that compile information about a garment's materials, components and production processes into a single QR-code-based record.
Through the example of a pair of jeans, the package examines how product traceability is being integrated into manufacturing workflows and what it could mean for the future of apparel supply chains.
The story features factory access, denim production processes, laser distressing, ozone washing technologies and demonstrations of digital traceability tools, as well as appearances by supermodel and UN Environment Programme Goodwill Ambassador Amber Valletta.
It offers business, technology and sustainability audiences a practical look at how manufacturers are adapting to emerging product transparency requirements.
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