INDONESIA / COCOA CRISIS
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STORY: INDONESIA / EASTER COCOA CRISIS
TRT: 5.00
SOURCE: IFAD
RESTRICTIONS: NONE
LANGUAGE: ENGLISH / BAHASA INDONESIA / NATS
DATELINE: 15 MARCH, ROME / 13-16 DECEMBER 2012, SIDOLE VILLAGE, SULAWESI ISLAND, INDONESIA
15 MARCH, ROME, ITALY
1. Zoom in, Easter bunnies
2. Med shot, hand taking Easter bunny
3. Med shot Easter eggs
4. Wide shot, man placing Easter eggs on counter
5. Close up, Mars bars
6. Close up, chocolates
7. Med shot, hand taking chocolate from shelf
FILE - 13 DECEMBER 2012, SIDOLE VILLAGE, SULAWESI ISLAND, INDONESIA
8. Wide shot, healthy cocoa trees
9. Med shot, healthy cocoa trees
10. Med shot, cocoa pods affected by disease
11. Close up, cocoa pods affected by disease
12. Wide shot, man showing unhealthy cocoa tree
13. Close up, inside of cocoa pod affected by disease
FILE - 18 DECEMBER 2012, MAKASSAR, SULAWESI ISLAND, INDONESIA
14. Wide shot, exterior of Mars Symbioscience warehouse, Indonesia
15. Wide shot, interior of warehouse with workers carrying cocoa sacks
16. Med shot workers carrying cocoa sacks
17. Close up, workers carrying cocoa sacks
18. Wide shot, worker carrying cocoa sacks
19. SOUNDBITE (English) Sitti Asmayanti, Mars Cocoa Sustainability Manager, Indonesia:
“We need to do something to improve the productivity of the cocoa. We need to do something to help the farmer to triple their yield.”
FILE - 14 DECEMBER 2012, SIDOLE VILLAGE, SULAWESI ISLAND, INDONESIA
20. Wide shot, woman in village raking cocoa beans on the street
21. Med shot, more women raking cocoa beans
22. Wide shot, cocoa beans drying on the street
23. Med shot, more villagers raking cocoa beans
24. Close up, raking cocoa beans
25. Med shot, Ahmad Darise cutting cocoa pod off the tree
26. Med shot, Ahmad Darise harvesting cocoa pod
27. Tilt up, Ahmad Darise filling sack with cocoa pods
28. SOUNDBITE (Bahasa Indonesia) Ahmad Darise, Cocoa Farmer:
“Sometimes I became very hopeless. Where could I go from here? How could I go on if I didn’t have any more money. Sometimes I was so confused, I got headaches, I’d even cry at home. How would I solve this problem?”
FILE - 15 DECEMBER 2012, SIDOLE VILLAGE, SULAWESI ISLAND, INDONESIA
29. Tilt down, Mimi Abudoho pruning cocoa tree
30. Med shot, Mimi Abudoho pruning cocoa tree
31. Wide shot, more Mimi Abudoho pruning cocoa tree
32. SOUNDBITE (Bahasa Indonesia) Mimi Abudoho, Cocoa Farmer:
“Farming cocoa was very difficult for us because at that time we did not know much about cocoa.”
FILE - 16 DECEMBER 2012, SIDOLE VILLAGE, SULAWESI ISLAND, INDONESIA
33. Wide shot, farmers attending training at Cocoa Development Centre
34. Med shot, trainer showing farmer’s difference between healthy and unhealthy pods
35. Close up, trainer holding cocoa pods
36. Wide shot, farmers listening to trainer
37. Wide shot, farmers watching field demonstration of new cocoa farming techniques
38. Close up, trainer demonstrating new cocoa farming technique (side grafting)
39. Med shot, more of trainer demonstrating new cocoa farming technique
40. Close up, more of trainer demonstrating new cocoa farming technique
41. Med shot, Ahmad Darise practicing new techniques
42. Wide shot, more of Ahmad Darise practicing new techniques
43. Med shot, more of Ahmad Darise practicing new techniques, wrapping tree with plastic
44. Close up, Ahmad Darise wrapping tree with plastic
FILE - 15 DECEMBER 2012, SIDOLE VILLAGE, SULAWESI ISLAND, INDONESIA
45. Tilt down, Mimi Abudoho practicing new cocoa farming techniques
46. Close up, Mimi Abudoho’s hands practicing new cocoa farming techniques
47. Close up, Mimi Abudoho’s face practicing new cocoa farming techniques
48. Wide shot, more of Mimi Abudoho practicing new cocoa farming techniques
49. Wide shot, Mimi Abudoho removes cocoa beans from pods
FILE - 14 DECEMBER 2012, SIDOLE VILLAGE, SULAWESI ISLAND, INDONESIA
50. Wide shot, Ahmad Darise at trader puts sack of cocoa beans on scale
51. Close up, trader counting money, hands money to Ahmad Darise
52. Wide shot, Ahmad Darise receives money from trader
53. SOUNDBITE (Bahasa Indonesia) Ahmad Darise, Cocoa Farmer:
“Now my heart feels happy. Praise god, I got through it. I will keep working hard with the cocoa because it is the only thing that can improve my life.”
54. Wide shot, Ahmad Darise and wife putting cocoa beans in sack
55. Close up, putting cocoa beans into sack
56. Wide shot, Ahmad Darise training another farmer
57. Close up, farmer listening to Ahmad Darise
58. Wide shot, Ahmad Darise showing farmer healthy cocoa beans
FILE - 15 DECEMBER 2012, SIDOLE VILLAGE, SULAWESI ISLAND, INDONESIA
59. Close up, Mimi Abudoho hands sorting through cocoa beans
60. Wide shot, Mimi Abudoho sorting through cocoa beans
61. Close up, cocoa beans in basket
Can you imagine Easter without chocolate? In the USA alone, more than 30 million kilograms of chocolate are sold in this week. And sales are increasing by at least 2 per cent every year, leading to a greater demand for cocoa.
But cocoa production just cannot keep up. In recent years there’s been an epidemic of pests and diseases. Most of the world’s cocoa is produced by about 6 million smallholder farmers, and they’re also contending with aging trees and unsustainable farming methods.
Mars – the world’s second largest chocolate company - predicts that in 2020 the chocolate industry will be short of 1 million tones of cocoa. To ensure its survival, Mars realized it had to invest in the farmer.
SOUNDBITE (English) Sitti Asmayanti Mars Cocoa Sustainability Manager, Indonesia:
“We need to do something to improve the productivity of the cocoa. We need to do something to help the farmer to triple their yield.”
One of the farmers desperate to triple his yields is Ahmad Darise. He lives in Indonesia, the world’s third largest producer of cocoa, and in his village on Sulawesi island, almost everyone grows it. Ahmad himself has been farming cocoa for 20 years – but he struggled against pests and diseases and 2 years ago, he almost gave up.
SOUNDBITE (Bahasa Indonesia) Ahmad Darise, Cocoa Farmer:
“Sometimes I became very hopeless. Where could I go from here? How could I go on if I didn’t have any more money. Sometimes I was so confused, I got headaches, I’d even cry at home. How would I solve this problem?”
Ahmad’s neighbour Mimi Abudoho has a similar story. She has one thousand cocoa trees. But her yield was so low, that she couldn’t support her family.
SOUNDBITE (Bahasa Indonesia) Mimi Abudoho, Cocoa Farmer:
“Farming cocoa was very difficult for us because at that time we did not know much about cocoa.”
But in 2011, that changed. Mars partnered with the Indonesian Government and the UN’s international Fund for Agricultural Development, or IFAD, to open this Cocoa Development Centre. Ahmad and Mimi are among the 500 farmers who have come for training. Here they learn new techniques on how to care for their trees, maintain their farms and produce more and better cocoa.
And the training is already paying off! Back on her farm, Mimi applies the new techniques she has learned. A year ago, she used to only harvest 50 kilograms of cocoa beans twice a year. She now harvests 100 kilograms twice a month! Ahmad is also using his new skills. In this past year, his yields have increased by 60 per cent.
SOUNDBITE (Bahasa Indonesia) Ahmad Darise, Cocoa Farmer:
“Now my heart feels happy. Praise god, I got through it. I will keep working hard with the cocoa because it is the only thing that can improve my life.”
There are 400 0000 smallholder cocoa farmers like Ahmad and Mimi in Indonesia. And based on the success of this training, Mars plans to reach more of these farmers by opening Cocoa Development Centres in other areas later this year.
In the meantime, Ahmad is passing on his new skills to those who missed the training. And as these new techniques spread and cocoa production increases, these farmers will earn a higher income, chocolate companies will get a continued supply of good quality cocoa and chocoholics around the world will still get the