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STORY: BANGLADESH / MEASLES CAMPAIGN
TRT: 1.28
SOURCE: UNICEF
RESTRICTIONS: NONE
LANGUAGE: NATS
DATELINE: 5 FEBRUARY 2014, DHAKA, BANGLADESH
1. Wide shot, Dhaka traffic
2. Med shot, Dhaka crowded city street
3. Med shot, girls walking into Viqarunnisa school
4. Med shot, school assembly in progres
5. Med shot, students with written permission from their parents
6. Med shot, girl getting vaccine
7. Close up, needle and vial
8. Med shot, women with children walking into community health centre
7. Med shot, baby receiving polio drops
8. Med shot, child getting vaccinated at a community health centre
8. Various shots, children in street
9. Wide shot, women with children vaccination center at Kakoli village
Bangladesh, a land of 150 million people, launched its largest ever measles-rubella (MR) vaccination campaign aimed at reaching 52 million children aged nine months to under 15 years.
The campaign was one of the largest public health mobilization efforts that’s ever taken place in Bangladesh. It engaged thousands of vaccinators and volunteers, covering more than 170,000 schools and 150,000 immunization centres over a three-week period.
Routine measles vaccination coverage has reached 86 percent of children aged under one year in Bangladesh. This means that around one million children under one year remain susceptible to measles each year as they are left out or unable to develop immunity.
The ongoing campaign gives special attention towards children living on the streets and other high-risk populations. In the urban areas, teams have been assigned to cover railway stations, bus stations, river and sea terminals, parks and even footpaths.
Special teams have also been mobilized to cover hard-to-reach areas such as haor (surrounded by water) and char (small islands) areas, large market places, rice mills, brick fields and places where working mothers live with their children.
The campaign, started from 25 January 2014 and ended Feb 13th
